In this episode of the Better Your Business Podcast, Cher dives into one of the most powerful and surprisingly underused tools in a realtor’s business: email marketing. Cher shares the exact strategies, systems, and mindset shifts that helped her turn a simple email newsletter into a consistent, high-converting touchpoint with her audience. From building genuine connection to creating repeatable systems that save time, this episode is your step-by-step guide to making email marketing feel easy, effective, and actually enjoyable.

In this episode you will hear:

• [01:07] – She shares how her email marketing workshop unexpectedly launched her Better Your Business platform.
• [01:59] – Cher explains why email is a reliable, algorithm-free way to stay consistently visible to your audience.
• [03:50] – Learn the three core elements every email should include: value, proof, and personal connection.
• [04:30] – Cher breaks down how to tailor your emails to your ideal client’s goals, fears, and lifestyle.
• [07:19] – She outlines a simple, repeatable email template to make consistency easy and sustainable.
• [08:23] – Cher explains why overcomplicating your newsletter is the biggest mistake holding you back.
• [09:30] – Discover how to grow your email list using strategic freebies that attract ideal clients.
• [11:30] – She walks through creating high-converting lead magnets for both lifestyle and real estate value.
• [12:23] – Cher shares what to look for in an email marketing platform and why she uses Flodesk.
• [16:06] – Learn her simple segmentation strategy that avoids overwhelm while still tracking leads effectively.
• [17:34] – Cher outlines the essential components every email should include, from CTAs to click-through links.
• [21:00] – She shares a realistic weekly workflow that keeps your email marketing consistent in just one hour.
• [24:49] – Cher breaks down key analytics like open rates and click rates and how to improve them.
• [27:14] – A powerful mindset shift on unsubscribes and why they should never stop you from showing up.
• [29:26] – Cher closes with encouragement to stay consistent and restart quickly if you fall off track.

Connect with Cher: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

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