Send us Fan Mail

Opportunities flat. Walk-in traffic down. "Where should I spend my money? Who should I cut?"

On this episode of Driven by Intelligence, Coach Cage sits down with Justin Friend of Proficy Digital, a 26-year automotive marketing veteran, to break down where shoppers are really spending their time and how dealers can stop reacting and start predicting.

In this conversation:
🎯 Why almost 70% of shoppers prefer video to start their research
📺 The channels most dealers are missing: YouTube, TikTok, Pinterest, streaming TV, and streaming audio
🔮 Predictive advertising explained simply: knowing it will rain in two weeks beats knowing it rained yesterday
🛣️ The 4 stages of the buyer journey: awareness, consideration, intent, and urgency
🏠 Why your "About Us" page and your why buy matter more than your next lease special
🔧 Marketing your service department, and why sending an oil change ad to your homepage loses the customer
🤖 AI creative: where it helps and where it can hurt your brand
⚡ Lightning round: where dealers overspend, where they underspend, and where automotive marketing will be in 3 years

"Don't just roll over before the game has begun." If your Septembers are "always like that," this one's for you.

🔗 Connect with Justin Friend, Vice President at Proficy Digital
Proficy Digital: https://proficydigital.com
LinkedIn: / justin-d-friend
Email: justin.friend@proficydigital.com

🔗 Connect with Coach Cage
Cage Automotive: https://cageautomotive.com
video4victory.com
LinkedIn: Durran Cage
Email: durran@cageautomotive.com

#youtube #podcast #business #automotive

This year feels weird.
Retail can still win.
Today’s playbook is simple.
Back to basics that scale.

Tier-4 Marketing.
Market to your team.
Onboard right.
Coach weekly.
Train the HOW, not just the WHAT.
Then stack the tools.
Video that sells.
Real SEO (beyond AI fluff).
Switch strategy to save deals.
Fixed Ops in the mix.

JT breaks it down.
I take notes.
You get the blueprint.


Guest:JT (Jonathan Thompson) — amg.team • xdc.team
LinkedIn: https://www.linkedin.com/in/jonathan-thompson-marketing/
Follow Cage + Work with us:
https://video4victory.com/

In this Driven by Intelligence episode, Durran Cage sits down with the brilliant Jeane Reitelbach — a culture-shaping force, video visionary, and co-founder of Engage Women in Automotive.

Jeane doesn’t just talk about branding and leadership. She lives it.

This episode dives deep into:

Why brand isn’t what you say — it’s what your culture proves.

How video builds real trust (and why most people are using it wrong).

The role of AI, authenticity, and feminine energy in reshaping our industry.

And the goofy, geeky side of Jeane’s love for LLMs and intelligent tech.

Whether you lead a dealership, brand, or movement — or you’re just trying to grow without losing who you are — this conversation will speak to you.

🎙️ This is not your typical automotive talk. It’s heart, humor, and hard truths with a purpose.

👇 Watch now, and let us know in the comments:
What’s one way you’ve built culture before content?

Connect with Jeane here: https://www.linkedin.com/in/jeanreitelbach/