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Dragon Tree Podcast

Dragon Tree Podcast

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This is the official podcast of Dragon Tree Communications, LLC. We are a full-service marketing and communications consultancy helping organizations design and build effective communications plans. On this podcast, we aim to interview highly-effective communicators.Copyright 2024 All rights reserved. Economics Marketing & Sales
Episodes
  • Data Analysis and the Art of Program Evaluation
    27 Sep 2026

    When you think about data analysis, you might picture quiet rooms, massive spreadsheets, and rigid rules. But on the latest episode of The Dragon Tree Podcast, we sat down with data analysts and fellow podcasters Bill Pate and Dr. Stacey Merola to uncover a much more dynamic reality. As co-hosts of the podcast The Method to Our Madness, Bill and Stacey spend their time exploring the art, ethics, and real-world impact of research and program evaluation.

    For those unfamiliar with the field, Stacey offers a helpful metaphor: while an academic researcher is like a chef in their own restaurant who designs a set menu for guests, a program evaluator is more like a caterer. Evaluators work directly with clients to co-create a custom menu of research questions tailored to specific, real-world goals.

    It is a field that requires precision, adaptability, and plenty of creativity. As Bill points out, evaluators often step into a project near the end of its lifecycle; they act like data archaeologists who must reconstruct the story of a program using whatever messy evidence is left behind. One of the biggest takeaways from the episode is that data without context rarely moves the needle. Whether evaluating mathematics coaching programs in Texas or literacy initiatives, effective evaluators must master creative data storytelling to answer the ultimate question: so what?

    When it comes to host duties, Bill and Stacey bring that same flexible mindset to their own recording sessions. Instead of over-engineering or heavily scripting every episode, they treat podcasting like jazz. Starting with a strong foundational concept, they invite guests on and let the natural flow of conversation guide the way.

    With artificial intelligence automating more tasks every day, where does that leave human data analysts? Both Bill and Stacey emphasize that while AI can assist with workflows, it cannot replace the human element. Program evaluation relies heavily on stakeholder engagement, cultural responsiveness, and deep empathy. These are qualities an algorithm currently cannot reliably replicate.

    Find us on BlueSky, Threads (@dragontreecomms), Instagram (@dragontreecomms), and Twitter/X (@DragonTreeComms).

    Our team at Dragon Tree always likes to celebrate those who are doing good in the world. Here's wishing you a week of positive posts, clear communication, and a calculated path to success. We hope your upcoming projects really count!

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    48 min
  • "The Pitt" for Woodland Creatures: Behind the Scenes at Blue Ridge Wildlife Center
    20 May 2026

    Fans of the hit TV drama "The Pitt" enjoy watching a dedicated team of medical professionals come together to save lives. At the Blue Ridge Wildlife Center, that same level of expert, specialized care is happening every day, but for an entirely different type of patient.

    Yet, while this vital work happens around the clock, how often do hectic humans feel too busy to notice the nature teeming outside their window? The staff at the center is working tirelessly to remind us that our health and the health of our wild neighbors are very closely interconnected.

    This week on The Dragon Tree Podcast, we talked with Jennifer Riley, Hospital Director, and Jessica Andersen, Rehabilitation Director, to explore the high-stakes world of wildlife medicine. We discussed the regular rehabilitation of animals in their ER, with patients ranging from box turtles to hurt skunks to mourning doves in need of care.

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    42 min
  • Crowds, Cakes, and Hecklers: Exploring Book Tour Life with Author Sadie Dingfelder
    31 Mar 2026

    When we kicked off the Dragon Tree Podcast over a year ago, we were so excited to have the inimitable Sadie Dingfelder as our very first guest. A prolific science writer and journalist, Sadie’s work has appeared in The Washington Post, National Geographic, The New York Times Magazine, and many other top-tier publications. Her humorous style has drawn in readers from across the globe.

    When we last talked, Sadie was getting ready to embark on her very first book tour to discuss her fascinating and hilarious book, Do I Know You? which explores the world of neurodiversity through her own unique lens. Her funny yet eye-opening account was featured on NPR and ABC news (among other networks), and continues to receive rave reviews here and internationally.

    While she mulls her next project, we invited Sadie back to talk about navigating the book tour world. We also discussed how author communication has shifted from physical bookstore podiums to the ubiquitous world of digital marketing, and how writers like Sadie have found creative ways to adapt.

    You can find "Do I Know You?" for purchase here: https://www.amazon.com/Know-You-Faceblind-Reporters-Imagination/dp/0316545147

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    36 min
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