Steve Francis, the World of Outlaws Series Director and longtime dirt racing veteran, joins Don Martin and Gordy Gundaker on the Dirt Parlor Podcast for an in-depth conversation about the evolution of dirt late model racing. Known by many longtime fans as the "Kentucky Colonel," Francis shares his perspective on moving from behind the wheel to the series director role and the challenge of balancing the needs of racers, promoters, tracks, and series staff.

The conversation dives deep into how technology has transformed dirt late model racing over the last decade. Francis discusses horsepower, restrictors, shock technology, body technology, side force, aerodynamics, and how modern race cars have changed the way drivers approach the track. He also explains why some of the technological advances cannot simply be reversed and why every new rule can create new opportunities for engineers to find an advantage.

Francis, Martin, and Gundaker also discuss the rising cost of dirt racing, the shrinking number of weekly late model racers, the growth of national touring series, race schedules, speed weeks, tire competition, and the balance between national and regional racing. They debate whether the sport has reached a point where there can be too many races and too many competing series while also recognizing the growth, money, professionalism, and popularity at the top levels of dirt racing. It's a revealing conversation about where dirt racing has been, where it is today, and the challenges facing its future.

🔥 Shoutout to Our Sponsors: A huge thank you to Hoker Trucking, Nutrien, Millard Parker-Millard Family Chapels, Checkered Customs, Dave Warren Powersports, Dirt Crew Chief, Hotrod Septic Treatment, Ace Doran Hauling & Rigging and FK Rod Ends for their support. Your commitment fuels the passion, competition, and community that make dirt racing great!