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Dad Hustle Project

Dad Hustle Project

By: Jeff Johnson
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Beyond dirty diapers and little league games, conference calls and corporate ladders, ever wonder if there’s something more? Something to light your soul on fire and awaken your spirit? Something to help you make the extra income and impact you were born for? For more than 15 years, I’ve been searching for that something. It’s led me across the country, through 3 side hustles, countless lessons learned and thousands of dollars earned. Now I want to show you what I’ve learned as I embark on a new mission to help 1 million dads build the digital side businesses of their dreams without missing out on the moments in life with the people they love. This podcast is your dose of ideas, inspiration and insights to dream bigger, build a modern side hustle you’re proud of and live the life you’ve always wanted for yourself and your family. This show is hosted by Jeff Johnson, Founder of the Dad Hustle Project and creator of the S.M.A.R.T.E.R. Side Hustle framework, designed for busy dads and families.

Copyright 2025 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • Why Are Your Future Customers Craving a New Opportunity?

    Why Are Your Future Customers Craving a New Opportunity?
    28 Feb 2023

    There are some very specific reasons why future customers of your Dad Hustle are looking for a new opportunity. In this episode, we'll cover:

    • The reasons why most future customers are looking for a new opportunity
    • Why focusing on a new opportunity is the right move to grow your Dad Hustle
    • How to tap into the "new opportunity play" of every situation

    Happy Dad Hustling!

    Jeff Johnson

    Founder, Dad Hustle Project

    Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.

    Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.

    Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
    Show more Show less
    7 min
  • What’s the One Thing Everyone is Asking Themselves All the Time?

    What’s the One Thing Everyone is Asking Themselves All the Time?
    27 Feb 2023

    There is one thing that everyone is always asking themselves and this one question can help you develop smarter marketing for your Dad Hustle. In this episode, we'll cover:

    • The "one question" everyone is always asking themselves
    • Why building your marketing around this "one question" makes sense
    • How to leverage the "one question" for the growth of your Dad Hustle

    Happy Dad Hustling!

    Jeff Johnson

    Founder, Dad Hustle Project

    Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.

    Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.

    Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
    Show more Show less
    6 min
  • Why Improvement Offers Always Fail and How to Avoid Them

    Why Improvement Offers Always Fail and How to Avoid Them
    26 Feb 2023

    There are certain offers that you can make with your Dad Hustle that are effective and others that aren't as effective. In this episode, we'll cover:

    • What is an improvement offer and why they always fail
    • How to integrate new opportunity offers into your Dad Hustle vs. improvement offers
    • The affect that new opportunity offers can have on your prospective customers and why they're so valuable

    Happy Dad Hustling!

    Jeff Johnson

    Founder, Dad Hustle Project

    Make sure to subscribe to this podcast now on your favorite podcast platform, so you never miss a new episode.

    Also - don't forget to join our FREE private Facebook Group for this podcast now at https://www.facebook.com/groups/dadhustleproject to connect with other listeners, go deeper with the content, get valuable extras and more.

    Ready to tap into passive income and design your own Dad Hustle? Join our Dad Hustle 7-Day Challenge for only $7 for a limited time! https://www.dadhustlechallenge.com
    Show more Show less
    7 min
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