Running a business means knowing when to adjust. Markets change, costs rise, technology evolves, customer expectations shift, and the way you’ve always done something may no longer be the way you should do it. In this episode of BUILD IT, BABY!, Penelope Bent explores what it really means to adapt a business when circumstances change—and why adapting doesn’t necessarily mean abandoning the vision.

From rethinking expenses and pricing to creating new revenue from resources you already have, changing the way work gets done, questioning your products and services, and finding opportunities in unexpected places, Penelope looks at the different ways business owners can respond when the landscape shifts. She also answers a listener question about what it takes to navigate the demands of entrepreneurship over the long term.

Ultimately, this isn't really an episode about inflation. It's about staying willing to question what’s working, what isn’t, and what needs to change—and understanding that when circumstances change, your dream doesn't necessarily have to change, but your build might.

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BUILD IT, BABY! is a Rainy Day Production House original. Hosted by Penelope Bent and produced by Morgan Clymer. With music by Yuri Shemshishin and Oleksii Holubiev.

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