There is no final version of yourself waiting at the end of smart decisions. No arrival point where everything clicks into place and you can finally just be.

In this episode, I explore the myth of arrival—the belief that stability, success, or the right positioning will deliver us to a fixed, coherent identity. It's a comforting idea. It's also false.

We talk about what it means to outgrow identities you once planned carefully, how to choose yourself publicly (not just privately), and what building in motion actually requires—especially for founders, creatives, and cultural builders working across Africa and the diaspora.

This isn't motivational. It's not about "embracing the journey." It's about something more fundamental: what happens when you realize that motion is the only honest state, and what that asks of you.

Topics include:

• Why we mistake stability for identity
• The emotional labor of being seen while becoming
• Letting go of premature coherence
• Building systems that allow evolution
• Trusting taste and judgment over certainty

If you're building something real, if you're navigating multiple contexts, if you've ever felt trapped by an identity that no longer fits—this one's for you.

___

Website:⁠⁠⁠⁠https://urucollective.co⁠⁠⁠⁠

Nneka's Instagram:⁠⁠⁠⁠https://www.instagram.com/nnekasmind/⁠⁠⁠⁠

Úrù Collective IG:⁠⁠⁠⁠https://www.instagram.com/urucollective.co⁠

Sometimes, the grind of building something meaningful can feel heavier than we expect. In this episode, I get real about overconsuming the realities of founders and business leaders I admire — and how it left me in a funk. I’ve been asking myself: how do I reconcile my current reality with my aspirations?

If you’ve ever felt stretched, tested, or tired of constantly explaining yourself, this episode is for you. We’re talking transparency, resilience, and the messy, unfiltered side of creating a business in Nigeria.

___

Website:⁠⁠⁠https://urucollective.co⁠⁠⁠

Nneka's Instagram:⁠⁠⁠https://www.instagram.com/nnekasmind/⁠⁠⁠

Úrù Collective IG:⁠⁠⁠https://www.instagram.com/urucollective.co⁠

Every entrepreneur faces it — the season when client work slows down and the silence feels louder than the wins. I’m in that season now, and in this episode I open up about how I’m navigating it: the mental storm, the practical steps I’m taking, and the lessons hidden in the quiet. If you’re in a slow client season too, this one’s for you.

___

Website: ⁠⁠⁠⁠https://urucollective.co⁠⁠⁠⁠

Nneka's Instagram:⁠⁠⁠⁠https://www.instagram.com/nnekasmind/⁠⁠⁠⁠

Úrù Collective IG:⁠⁠⁠⁠https://www.instagram.com/urucollective.co⁠⁠

Crowdfunding Campaign: https://www.ifundwomen.com/projects/invest-uru-building-infrastructure-behind-influence