Cover of Cultural Friction

Cultural Friction

Cultural Friction

By: Brendan Thomas Quinn
Listen for free

Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.

Cultural Friction is a podcast for managers and executives who lead international, multicultural teams — and want fewer miscommunications, misunderstandings, and conflict getting in the way of good work.


Each episode breaks down a real workplace friction point in 20 minutes or less: what's really going on beneath the surface, why it happens across cultures, and what to do about it. No theory for its own sake — practical fixes you can use with your team today.


Hosted by Brendan Thomas Quinn, a cross-cultural consultant based in Barcelona with 25+ years of intercultural experience, including nine years leading NGOs in West Africa. Brendan helps international organisations reduce cultural friction through cross-cultural training, workshops, coaching, and advisory, and lectures in Cross-Cultural Communication at SBS Swiss Business School.


If your teams span cultures, time zones, or both, this show is for you.


Learn more, read the show notes, or work with Brendan: https://brendanthomasquinn.com

© 2026 Cultural Friction
Career Success Economics Management Management & Leadership Personal Development
Episodes
  • What is Cultural Friction
    22 Oct 2026
    What Is Cultural Friction? (And Why Nationality Is Only the Start)A manager gives quick, clear feedback, and the person who gets it goes quiet for two weeks. A team leaves a meeting, and half of them think a decision was made. Nobody did anything wrong, and something still got lost. That’s cultural friction.Nine episodes in, Brendan Thomas Quinn explains the idea behind the show. Brendan is a cross-cultural consultant and trainer based in Barcelona. He runs cross-cultural communication workshops, multicultural team training and leadership coaching for international teams. In this episode we follow Anna, a product team leader, and Daniel, one of her analysts. Three sentences of feedback mean one thing to her and something very different to him.Cultural friction is the performance cost that builds up when people from different cultural backgrounds work together without a shared way of working. In this episode we look at:why friction is quiet, not a culture clash, and why that makes it expensive;the signs to listen for in your own team, including the meeting after the meeting;why nationality is the foundation of how we work, and experience builds on top of it;what a review of 558 studies found: around 80% of the difference in work values is inside countries, not between them;how the Cross-Cultural Assessment (CAT) shows how each person really works, whatever their nationality;three things to try with your team on Monday morning.Every multicultural team has cultural friction. The question is whether we can work with it.CHAPTERS00:00 Cold open00:55 Introduction01:40 What is cultural friction?04:45 Why it’s so easy to miss06:50 Where our rules come from: nationality and experience11:10 The Cross-Cultural Assessment (CAT)13:25 Where friction shows up: communication, authority and trust14:45 Three things to do on Monday morning17:05 To finishWORK WITH BRENDANWorking with cultural friction is a leadership skill, and it can be learned. Brendan works with leaders and international teams through:Cross-cultural workshops for multicultural teams, delivered online, in Barcelona or at your office.The BASIS Leadership Programme, one-to-one leadership training for team leaders, managers and CEOs.Advisory and coaching for leaders managing diverse, international teams.Find out more at https://brendanthomasquinn.comBASIS Leadership Programme:https://brendanthomasquinn.com/leadership-programme/?utm_source=podcast&utm_medium=shownotes&utm_campaign=cf-what-is-cultural-frictionTry the free Cross-Cultural Assessment and get a picture of your own working style:https://brendanthomasquinn.com/cross-cultural-assessment/Read the full article:https://brendanthomasquinn.com/cultural-friction-international-teams/Subscribe to the Cultural Friction newsletter:https://brendanthomasquinn.com/cultural-friction/Follow the show wherever you’re listening so you don’t miss the next episode.Music by Denis Pavlov / DPmusic via PixabaySOURCESEdmondson, A. C. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350–383.Hong, Y., Morris, M. W., Chiu, C. & Benet-Martínez, V. (2000). Multicultural minds: A dynamic constructivist approach to culture and cognition. American Psychologist, 55(7), 709–720.House, R. J., Dorfman, P. W., Javidan, M., Hanges, P. J. & Sully de Luque, M. F. (2014). Strategic Leadership Across Cultures: The GLOBE Study of CEO Leadership Behavior and Effectiveness in 24 Countries. SAGE.Leung, K. & Morris, M. W. (2015). Values, schemas, and norms in the culture-behavior nexus. Journal of International Business Studies, 46(9), 1028–1050.Stahl, G. K., Maznevski, M. L., Voigt, A. & Jonsen, K. (2010). Unraveling the effects of cultural diversity in teams: A meta-analysis of research on multicultural work groups. Journal of International Business Studies, 41(4), 690–709.Taras, V., Steel, P. & Kirkman, B. L. (2016). Does country equate with culture? Beyond geography in the search for cultural boundaries. Management International Review, 56(4), 455–487.Vora, D., Martin, L., Fitzsimmons, S. R., Pekerti, A. A., Lakshman, C. & Raheem, S. (2019). Multiculturalism within individuals: A review, critique, and agenda for future research. Journal of International Business Studies, 50(4), 499–524.Cultural Friction is hosted by Brendan Thomas Quinn who works with leaders and teams navigating cultural friction within teams that work together or are dispersed around the world — as an advisor, coach, and workshop facilitator, and as Adjunct Lecturer on an International Business Masters programme teaching Cross-Cultural Communication, Cultural Friction brings that same real-world, research-backed approach to your ears in 20 minutes.Enjoying the show? A quick rating on Apple Podcasts or Spotify genuinely helps other leaders find it.And, if you have comments or would like to suggest future topics to be discussed, let us know, we'd love to hear from you.
    Show more Show less
    33 min
  • Promotion Bias
    13 Oct 2026

    You have two strong candidates for one team lead role. You promote the one who speaks up and asks for it. Eight months later, the other one resigns.

    Mark speaks in every meeting, talks about his results and has asked twice about the next step. Sofia speaks less, notices what everyone else missed, and is the person her colleagues go to when they’re stuck. She has never asked about promotion. We promote Mark. It feels like an easy decision.

    In this episode, Brendan Thomas Quinn explains promotion bias in multicultural teams. He covers why we trust people who remind us of ourselves, how confidence in the working language gets mistaken for ability, and how individualist, collectivist and high power distance work cultures teach people different rules for showing good work. He also looks at what promotion bias costs the business over the following year, and gives four moves to make your next promotion decision fairer.

    The person who waits to be asked still wants the role.

    CHAPTERS
    00:00 Cold open: one role, two strong people
    00:45 Intro and today’s themes
    01:45 The friction: Mark, Sofia and the promotion decision
    07:00 Reason one: we trust what feels familiar (affinity bias)
    08:30 Reason two: confidence is easy to mistake for ability
    09:45 Reason three: different rules for showing good work
    11:45 What we were missing, and what it costs
    13:00 Move one: define the role before we look at the people
    14:15 Move two: collect evidence from outside the meeting room
    15:30 Move three: ask about ambition directly, and in private
    16:45 Move four: check our own pattern, and get a second view
    18:00 The one thing

    THE BASIS LEADERSHIP PROGRAMME
    Seeing people clearly when they work differently from you is a leadership skill, and it can be learned. The BASIS Leadership Programme is leadership training for team leaders, managers and CEOs, built for real teams where people come from different backgrounds. It’s one-to-one, online, in Barcelona or at your office.
    https://brendanthomasquinn.com/leadership-programme/?utm_source=podcast&utm_medium=shownotes&utm_campaign=cf-promotion-bias

    LINKS
    Episode page: https://brendanthomasquinn.com/cultural-friction-podcast/promotion-bias/
    Full article: https://brendanthomasquinn.com/promotion-bias-multicultural-teams/
    Cultural Friction newsletter: https://brendanthomasquinn.com/cultural-friction/

    If you don’t want to miss the next episode, follow the show wherever you’re listening.

    Music by Denis Pavlov / DPmusic via Pixabay

    SOURCES

    • Kanter, R. M. (1977). Men and Women of the Corporation. Basic Books.
    • Rivera, L. A. (2012). Hiring as Cultural Matching: The Case of Elite Professional Service Firms. American Sociological Review, 77(6), 999–1022.
    • Neeley, T. B. (2013). Language Matters: Status Loss and Achieved Status Distinctions in Global Organizations. Organization Science, 24(2), 476–497.
    • House, R. J., Hanges, P. J., Javidan, M., Dorfman, P. W. & Gupta, V. (2004). Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies. Sage.
    • Hofstede, G., Hofstede, G. J. & Minkov, M. (2010). Cultures and Organizations: Software of the Mind. McGraw-Hill.

    Cultural Friction is hosted by Brendan Thomas Quinn who works with leaders and teams navigating cultural friction within teams that work together or are dispersed around the world — as an advisor, coach, and workshop facilitator, and as Adjunct Lecturer on an International Business Masters programme teaching Cross-Cultural Communication, Cultural Friction brings that same real-world, research-backed approach to your ears in 20 minutes.

    Enjoying the show? A quick rating on Apple Podcasts or Spotify genuinely helps other leaders find it.

    And, if you have comments or would like to suggest future topics to be discussed, let us know, we'd love to hear from you.

    Show more Show less
    17 min
  • The Local Team Knew
    2 Oct 2026

    The Local Team Knew the Deal Wouldn't Work

    Head office makes a confident decision. A new market, a price and a partner. The regional team can see straight away that it won't work in their market. Either nobody asks them, or they say so once and nothing changes. Five months later the launch has failed, and it turns out the people in that market knew from the start.

    Meet Daniel, a commercial director at head office who's good at his job, and Ana, who has run the regional office for six years. Ana sees the plan for the first time on a call two weeks before launch. She knows the price is too high, the partner has a bad name locally, and the launch date falls in the quietest month of the year. She raises it in the clearest way she can in that room. Daniel hears a small detail and parks it. Neither of them is wrong, given what each of them knew.

    We look at why the company pays for a failure like this twice, and at the two reasons the knowledge never reaches the decision. First, where the decision rights sit: decisions are made at the centre, and there's no real way for what the region knows to travel up in time. Second, power distance: telling head office plainly that its plan won't work carries a real cost, so most people say it once, carefully, and then stop.

    Then what we can do about it, in two halves. First, when we ask and how we ask: bring the region in before the decision, and ask the people who know specific questions. Second, what happens to the answer: make it safe to disagree, and tell people what happened to their input, even when we decided differently.

    The company had the answer the whole time. It just never reached the people making the decision.

    IN THIS EPISODE
    (0:00) The local team knew from the start
    (0:40) Today's problem
    (1:00) Daniel, Ana and the launch call
    (3:50) What each of them understood
    (5:20) Why the company pays twice
    (6:40) Reason one: where the decision rights sit
    (8:20) Reason two: power distance
    (9:55) Why Ana said it once, softly, and then stopped
    (12:15) What to do, part one: when we ask and how we ask
    (15:20) What to do, part two: what happens to the answer
    (18:15) THE ONE THING
    (18:55) Work with Brendan

    WORK WITH BRENDAN
    If regional initiatives keep failing for reasons your local teams saw coming, that's exactly the kind of thing I work through one-to-one with leaders: advisory, coaching and workshops. You can find out more about the work I do at brendanthomasquinn.com, and you can also find me on LinkedIn.

    If you don't want to miss the next episode, hit subscribe wherever you're listening.

    MUSIC
    Music by Denis Pavlov / DPmusic via Pixabay

    SOURCES
    Bartlett, C. A. & Ghoshal, S. (1989). Managing Across Borders: The Transnational Solution. Harvard Business School Press.
    Detert, J. R. & Edmondson, A. C. (2011). Implicit Voice Theories: Taken-for-Granted Rules of Self-Censorship at Work. Academy of Management Journal, 54(3), 461–488.
    Browaeys, M.-J. & Price, R. (2019). Understanding Cross-Cultural Management. Pearson.
    Hofstede, G., Hofstede, G. J. & Minkov, M. (2010). Cultures and Organizations: Software of the Mind. McGraw-Hill.


    Chapter times are approximate.

    Cultural Friction is hosted by Brendan Thomas Quinn who works with leaders and teams navigating cultural friction within teams that work together or are dispersed around the world — as an advisor, coach, and workshop facilitator, and as Adjunct Lecturer on an International Business Masters programme teaching Cross-Cultural Communication, Cultural Friction brings that same real-world, research-backed approach to your ears in 20 minutes.

    Enjoying the show? A quick rating on Apple Podcasts or Spotify genuinely helps other leaders find it.

    And, if you have comments or would like to suggest future topics to be discussed, let us know, we'd love to hear from you.

    Show more Show less
    19 min
adbl_web_anon_alc_button_suppression_t1
No reviews yet