Creative Endurance: How Fast Company’s Mike Schnaidt Leads with Autonomy and Heart

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Creative Endurance: How Fast Company’s Mike Schnaidt Leads with Autonomy and Heart

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How do you lead creative teams at the speed of change—without losing the human touch? Fast Company’s Creative Director Mike Schnaidt shares how to protect originality in an AI-saturated world while building confident, energized teams. Host Wendy Wollner sits down with Mike Schnaidt, Creative Director at Fast Company, to unpack what modern creative leadership looks like in 2025: empowering designers with autonomy, embracing “a brand without a brand,” and keeping individuality front and center as AI transforms creative work. Mike opens up about confidence earned through failure, honest check-ins, and the practical growth frameworks that help his teams stay inspired—even on off days. He also shares how teaching and writing his new book Creative Endurance helped him rediscover purpose through creativity.

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