Trial lawyer Michael Karp talks about how focus groups reshaped his case preparation and trial strategy. Michael and Sharif Gray examine a difficult slip-and-fall case that resulted in a $12 million award, and why Mike now uses focus groups to evaluate cases, sharpen arguments, and prepare for trial. The conversation explores how to uncover a case’s weaknesses, use skeptical jurors to stress-test liability and damages, and build strategy around what could make a case lose—not only what might make it win. A $50,000 injury animation initially seemed compelling, but feedback showed it could lead jurors to focus on the client’s steps and shift attention toward blame. The conversation covers consistent questions, mock deliberations, and how focus-group insights can inform voir dire, opening statements, witness preparation, and closing arguments. https://csgtrials.com/our-team/andrew-garza/ RVA Trial Lawyers, Sharif Gray, https://rvatriallawyers.com/

Courtroom Stories & Tactics | RVA Trial Lawyers
Available on Spotify, Apple, YouTube, and at RVATrialLawyers.com

Based out of Richmond, Virginia, Courtroom Stories & Tactics by RVA Trial Lawyers exists for lawyers who try cases to juries on behalf of people. Through our podcast, we hope to learn from them, support them, connect them, inspire them, and preserve their work for future trial lawyers.

If you are willing, we would greatly appreciate it if you left us a 5-Star Google Review by clicking here. Your review will help people find us.

Thank you!

Sharif Gray and Nael Abouzaki

What if you were confident that a $350K settlement could become a $9 million verdict, because you could predict that number before the trial?

Connecticut trial lawyer Andrew Garza reveals how big data turned a difficult premises liability case into the largest verdict ever seen in that courthouse - and why most plaintiff lawyers are still leaving money on the table.

Andrew breaks down what “big data” actually is, how it differs from traditional focus groups, and why it gave his team the confidence to try a contested case that many firms would have hesitated to touch. In his example today, a case that was heading for settlement was a challenge for the plaintiff's side, because the valuation was very difficult to assess.

Thanks to the inputs of data, the team gained so much clarity on a figure that what they ended up receiving, $9 million, was just $300k less than what the data predicted they would get.

It's a question of trust, commitment, confidence in your case and simplifying trial strategy. Tools like these can make a huge difference in getting you over the finish line, in a massive way.

" We believed in the case, but we really didn't want to guess on value. We wanted to understand what we should ask for, what the best way to do that was. And so we decided to run our first big data study." - Andrew Garza

In this episode, we discuss:

◼️ How big data studies test both plaintiff and defense narratives across hundreds of participants.
◼️ Why the team narrowed a complex case into a short, clean 1.5-day presentation.
◼️ What the data revealed about damages, jury selection, and even which juror profiles helped them.
◼️ How they used the study to challenge assumptions about geography, politics, and “typical” jurors.
◼️ Why asking for too little can be just as dangerous as asking for too much.

Chapters

00:00 Case Value: A $9 Million Verdict
04:58 What Big Data Reveals
11:27 The Water Park Injury Case
19:53 Building Confidence in the Data
23:25 Trying a Shorter, Stronger Case
32:04 Keeping Sympathy Out of the Verdict
38:01 Do Local Jurors Really Differ?
41:34 How to Get Started with Big Data

Courtroom Stories & Tactics | RVA Trial Lawyers
Available on Spotify, Apple, YouTube, and at RVATrialLawyers.com

Based out of Richmond, Virginia, Courtroom Stories & Tactics by RVA Trial Lawyers exists for lawyers who try cases to juries on behalf of people. Through our podcast, we hope to learn from them, support them, connect them, inspire them, and preserve their work for future trial lawyers.

If you are willing, we would greatly appreciate it if you left us a 5-Star Google Review by clicking here. Your review will help people find us.

Thank you!

Sharif Gray and Nael Abouzaki

There are times when contributory negligence laws can become a gift to the plaintiff.

You need to recognize the signs and, of course, have a strong case, but if the facts are there, the defense's own arguments can help shape your win.

Ben Rand's firm recently took on a trip & fall case in Virginia that, on the surface, had strong facts, yet was a certainty to run headlong into Virginia's contributory negligence laws. In Virginia, this means that if it can be demonstrated that the plaintiff was even 1% responsible for the situation, then the case will likely be dismissed.

As a result, Ben and Sharif were repeatedly warned by colleagues that the case had little hope of succeeding.

And yet, the facts were strong, the evidence was there, the witnesses would prove to be outstanding, and as the trial unfolded, it became clear that the defense's approach was starting to backfire.

Ben, Sharif and guest co-host Nathan Hittle talk about the mindset of approaching cases such as this, how to stay focused, unflustered, use "negative space" cross-examination, and recognize, in real time, a trial evolving in your direction.

The result? A $1.5m verdict in the plaintiff's favor.

It's so much easier when they don't make an offer that's respectable. It's hard when they make an offer where you're like, "Can we beat this at trial? I don't know." And then if we don't beat it, we've left all this money on the table." - Ben Rand

In this episode, we discuss:

◼️ Why Virginia’s 'pure contributory negligence' rule makes premises cases especially high-risk for plaintiffs.
◼️ The reaction when a key witness called the store's entrance mat a “booby trap.”
◼️ What happened when the defense challenged the medical bills.
◼️ What is "negative space” cross-examination, demonstrating a witnesses' bias, lack of knowledge, and weak foundation.
◼️ Why the trial was deliberately streamlined and completed in one day.
◼️ The importance of slowing down, staying focused on core themes, and not chasing every defense argument.

Chapters

00:00 Introduction: When Settlement Offers Matter
06:19 Why Trip-and-Fall Cases are Hard in Virginia
14:51 The Flipped Mat, Sliding Doors, and the Mechanics of the Fall
18:51 Trying the Case in One Day
23:21 The Cross-Examination Strategy That Exposed the Billing Expert
31:41 When Defense Arguments Backfire
39:59 Trial Advocacy: Slow Down and Stay Focused
45:10 Setting Boundaries so the Job Does Not Take Over Your Life

Courtroom Stories & Tactics | RVA Trial Lawyers
Available on Spotify, Apple, YouTube, and at RVATrialLawyers.com

Based out of Richmond, Virginia, Courtroom Stories & Tactics by RVA Trial Lawyers exists for lawyers who try cases to juries on behalf of people. Through our podcast, we hope to learn from them, support them, connect them, inspire them, and preserve their work for future trial lawyers.

If you are willing, we would greatly appreciate it if you left us a 5-Star Google Review by clicking here. Your review will help people find us.

Thank you!

Sharif Gray and Nael Abouzaki