Companies Record What They Decided. Almost None Record Why. (Ashutosh Garg)
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Companies Record What They Decided. Almost None Record Why. (Ashutosh Garg)
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Summary
Most companies record what they decided. Almost none record why, or what they considered and ruled out.
Ashutosh Garg, co-founder and CEO of Twin Cafe (formerly Viven), is building Digital Twins: AI assistants trained on how a specific person reasons, decides and communicates, with that person kept in the loop. It is his third company, after Bloomreach and Eightfold, and it started with a blood test, a two-day wait to see his doctor, and three hours with ChatGPT.
Host Jonathan W. Buckley of The Artesian Network and Ashutosh get into:
- Why generic AI chases average knowledge, when people really want the experience of someone they trust
- Keeping the human in the loop: review, edits and escalation to the real person
- A two-month pilot that ended with roughly 140,000 employees on the platform
- Augmentation vs. replacement, and why the quality of work is the real gain
- Whether "digital twin" is the right name for the category
- What enterprise knowledge management looks like in five years
- His advice to founders: trust and security are non-negotiable, and don't build around today's technology constraints
Every episode, on every platform: WeBuiltItBecauseWeHadTo.com
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