Carl shares the roller-coaster journey of running a wine shop, three months in. He discusses initial goals, unexpected challenges like low shop awareness and slow foot traffic, and the surprises of wine versus cocktail sales.

Discover his strategic changes, from increasing social media engagement to launching specials and promoting loyalty programs. Explore how Carl aims for steady growth and raising wine education as the holiday season approaches. Reflecting on successes and lessons learned, Carl remains optimistic about overcoming hurdles and reaching his ultimate goal of $30,000 monthly revenue.

Embark on my personal journey as a wine shop owner, where I've learned seven crucial lessons in just three months. I'll share my experiences with time management, the power of saying no, the value of embracing mistakes, and the joy of fully immersing myself in the business.

I also underscore the profound significance of listening to feedback, which is instrumental in shaping the direction of my business. I share how I care for my mental and physical health and cherish the fulfillment of pursuing my dream. With candid reflections and valuable insights, I provide a raw and honest look at the ups and downs of entrepreneurship.

As I share my journey with you, you will discover the unique challenges and triumphs of owning a wine shop in the heart of Dubuque, Iowa.

Carl reveals his latest venture into owning a wine shop, EJ's Wine Shop in Dubuque. He discusses the unexpected journey from cocktail enthusiast to wine shop owner, detailing the shop's unique offerings, including organic and imported wines, and the recent addition of a full liquor license.

Carl shares his excitement about the new business, the extended opening hours, and his learning experiences. He also hints at future plans for the YouTube channel, featuring business insights and cocktail creations. Join Carl on his new entrepreneurial journey, blending wine, cocktails, and retail success.