Building a Brand in a Small Town
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Building a Brand in a Small Town
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This week on the LKN with Tay Pod, I’m joined by Melissa Clinton, owner and lead photographer behind Melissa Clinton Photography.
We talk all about building a photography business in the Lake Norman area, showing up online through TikTok + social media, and how consistency and visibility can completely shape a brand.
Melissa shares how social media is changing the way clients connect with photographers, how content can turn into real connection and business growth, what inspired her to start photography, her favorite LKN spot, and the biggest lesson she’s learned along the way.
Originally from upstate New York and now calling the Lake Norman area home, Melissa is known for her true-to-color photography style and capturing authentic moments that feel timeless, elevated, and real.
Such a good conversation on creativity, entrepreneurship, social media, and building a business rooted in connection.
