In this episode, we sit down with Michelle Larivee, co-founder and CEO of WTHN. An acupuncture and wellness brand with multiple locations across New York City focused on making Eastern medicine more accessible through acupuncture, herbal therapy and holistic wellness products.

Before building WTHN, Michelle spent more than a decade in investment banking, finance and healthcare consulting at firms like Merrill Lynch, Deloitte and IFC. Michelle developed a deep understanding of America’s broken healthcare system. It wasn’t until a devastating ski accident left her dealing with chronic pain that everything changed.

After trying nearly every treatment available, Michelle discovered acupuncture and Chinese medicine. What started as a way to heal from pain quickly became something much bigger as she experienced improvements in sleep, stress, fertility and overall health. Frustrated by how difficult and expensive it was to access high quality acupuncture, Michelle saw an opportunity to build a more modern, accessible wellness experience.

Today, WTHN has grown into a multi-location wellness brand across New York with plans for national expansion. Within is helping bring acupuncture and preventative care into the mainstream.

In this episode, we talk about:

• Leaving a successful career in finance and consulting to become a founder
• How a ski accident inspired the creation of WTHN
• Michelle’s personal experience with acupuncture and chronic pain recovery
• Why Eastern medicine is becoming more mainstream
• Raising venture funding for a wellness business
• Building WTHN’s first location in Flatiron
• Navigating COVID shortly after launching the business
• How WTHN educates first-time acupuncture patients
• The rise of preventative care, longevity and holistic wellness
• Scaling a multi-location wellness brand in New York City
• What Michelle has learned about building a consumer healthcare brand

Whether you’re building a wellness business or curious about the future of preventative healthcare, this episode is for you.

Resources & Links
WTHN Website: https://wthn.com/
WTHN Instagram: https://www.instagram.com/wthn/?hl=en

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