Episodes

  • #112: Innovators Series Featuring Hiwassee Healthy Homes
    20 Oct 2026

    In our third Innovators Series episode, we visit with Taylor Thompson and Cory Davis of Hiwassee Healthy Homes in the Oklahoma City area. They build on the principles of building biology: a simple hemp block and plaster wall assembly that keeps mold out, plus conditioned attics, filtered fresh air, and EMF-conscious wiring. Their company thesis is that a healthy home shouldn’t be reserved for the ultra-rich. Thanks for listening, and enjoy the episode!

    A Special Thanks To Our Brand Partners:

    Subzero Wolf

    Quaker Windows

    Home Depot Pro Xtra Program

    And Be Sure To Check Out:

    Investnext (our platform to raise and manage investor capital)

    The Building Optimal Shop (for systems and processes to help run your home building company)

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    35 min
  • #111: David Gerstel on Building, Business, and Turning 80
    18 May 2026

    In this episode of Building Optimal Radio, I sit down with our most listened-to guest ever...one of the greats, builder and author David Gerstel. Now at 80 years old, David shares what decades in business taught him about running a successful construction company and living a meaningful life.

    Previous conversations with David Gerstel:

    #90: Financial Freedom with David Gerstel

    #58: A Builder’s Path to Financial Freedom with David Gerstel

    #19: Bidding, Estimating, and Achieving Financial Freedom with David Gerstel

    Book recommendation:

    Small Giants: Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition, by Bo Burlingham

    Edit: Thanks to our friend Ian Schwant, of Nails to Numbers on Substack, for pointing out that the idea I attributed to Munger is actually called Hanlon’s Razor.

    A Special Thanks To Our Brand Partners:

    Subzero Wolf

    Quaker Windows

    Home Depot Pro Xtra Program

    And Be Sure To Check Out:

    Investnext (our platform to raise and manage investor capital)

    The Building Optimal Shop (for systems and processes to help run your home building company)

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    59 min
  • #110: How to Exit Your Company with David Lupberger
    8 May 2026

    David Lupberger is a well-known construction industry veteran, consultant, and thought leader. We hosted him on the program in 2019 to discuss “client-for-life” strategies.

    Today he returns to discuss a very under-considered yet highly important topic: how do you one day sell or step away from your company? I hope you enjoy this enlightening conversation with David.

    For additional resources David has graciously shared with us:

    Leaving Your Business is Inevitable! | Remodel Force™

    https://contractor-transition.com/blueprint

    To connect with David you can reach him at david@davidlupberger.com.

    A Special Thanks To Our Brand Partners:

    Subzero Wolf

    Quaker Windows

    Home Depot Pro Xtra Program

    And Be Sure To Check Out:

    Investnext (our platform to raise and manage investor capital)

    The Building Optimal Shop (for systems and processes to help run your home building company)

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    37 min
  • #109: Innovators Series Featuring Cedar Build
    29 Jan 2026

    The team at Cedar Build is innovating architecture in Austin and beyond. With a focus on small multifamily infill sites, Cedar has developed deep expertise both in how to optimize such sites and also how to leverage newest code and legislative updates for impact. Their team is also building out software with AI to help developers efficiently assess infill sites at scale across the country. Thanks for listening, and enjoy the episode!

    A Special Thanks To Our Brand Partners:

    Subzero Wolf

    Quaker Windows

    Home Depot Pro Xtra Program

    And Be Sure To Check Out:

    The Building Optimal Shop (for systems and processes to help run your home building company)

    Investnext (our platform to raise and manage investor capital)

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    1 hr and 5 min
  • #108: Innovators Series Featuring Austin Tunnell
    30 Oct 2025

    In our inaugural Innovators Series episode, we visit with Oklahoma builder and developer, Austin Tunnel. Austin is Founder and CEO of Building Culture, a company building homes and urban communities designed to last generations. From his means of designing and building to the way he structures his deals for investors, Austin's approach is a case study in elevated real estate development.

    A Special Thanks To Our Brand Partners:

    Subzero Wolf

    Quaker Windows

    Home Depot Pro Xtra Program


    And Be Sure To Check Out:


    The Building Optimal Shop (for systems and processes to help run your home building company)

    Investnext (our platform to raise and manage investor capital)

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    1 hr and 7 min
  • #107: How to go Bankrupt Building Spec Homes
    21 Oct 2025

    In this mini-sode I *somewhat* disparage the real estate community, wannabe builder tech bros, and more. Hopefully you learn a few things to keep you safe and profitable while you're out there in the spec building trenches. Y'all have a great end to the year, and by the way, we have some video episodes coming out asap. Stay tuned.

    A Special Thanks To Our Brand Partners:

    Subzero Wolf

    Quaker Windows

    Home Depot Pro Xtra Program


    And Be Sure To Check Out:

    The Building Optimal Shop (for systems and processes to help run your home building company)

    Investnext (our platform to raise and manage investor capital)

    Show more Show less
    19 min
  • #106: Why Most Builders Fail
    2 Jan 2025

    I've hesitated to put this episode out, because I generally try to take an optimistic, encouraging tone. But we can't get better until we accept the reality of our situation. So, here's to each of us, and the building industry as a whole, staring reality in the eyes - and getting better. Wishing everyone nothing but success! Enjoy the episode.

    Also, we just released new products to take your home building company to the next level at the BUILDING OPTIMAL SHOP.


    Thank you to our amazing brand partners

    Subzero Wolf Cove

    Grand Openings

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    13 min
  • #105: Differentiate or Die
    25 Nov 2024

    At the most fundamental level, there are really only two strategies in business, and only one that works for small businesses. Most home builders get this wrong, and end up stuck in the middle, never generating the profits they should.

    In this episode Jared discusses the risks of getting your strategy wrong, and the opportunities once you find the one that truly sets your business apart.


    Also, we just released new products to take your home building company to the next level at the BUILDING OPTIMAL SHOP.


    Thank you to our amazing brand partners

    Subzero Wolf Cove

    Grand Openings

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    10 min