What does it take to build a differentiated cookware brand in a market dominated by legacy players?

In this episode of Building, Actually with Abhishansa Mathur, Niharika Joshi, Co-founder of Cumin Co., discusses building a healthy cookware brand from the ground up; from product innovation and developing enamel-coated cast iron cookware to scaling from five products to over 200 SKUs.

We also explore consumer education, manufacturing, D2C distribution, quick commerce and the business decisions involved in building a new-age kitchenware brand, rooted in Indian aesthetics and functionality.

What does it take to build a fashion brand that puts the planet before fast fashion?

Apurva Kothari, Founder of No Nasties, joins Abhishansa Mathur to talk about turning a concern for India’s cotton farmers into a purpose-driven clothing brand, championing organic and fair-trade fashion, and navigating the challenges of making sustainability work as a business.

How do you turn a love for beautiful spaces into a growing home and lifestyle brand?

Aditi M Agrawal, Co-Founder of Nestasia, joins Abhishansa Mathur to talk about spotting a gap in the home décor market, building a distinctive design identity, expanding across online and offline channels, and balancing creativity with the realities of scaling a business.