While I was on maternity leave, a friend gifted me a subscription to The Postpartum Post, a monthly mail club for new moms created by Cameron Moss. Each envelope has a theme letter, original poem and art prints, journal prompts, a surprise paper good, and access to an online community called the Village. Cameron grew it from 27 members to more than 2,000, including over 1,000 in a single day after a video went viral. In this episode, I share what Cameron told me in our interview: how the idea came out of her own postpartum poetry, how she and her husband pack every envelope by hand, the economics of a $12 a month subscription, and why I think the people who win at community building will be the ones who stop copying and pasting. If you’re a creator, artist, or membership owner who has wondered how a mail club works, this one is for you.

Interested in working with my team? Book a free discovery call

Links:

• Check out the Postpartum Post
• Follow Cameron Moss on Instagram

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

January is the single biggest growth month of the year for most memberships, and the founders who win it are the ones planning right now, in October. In this episode I walk you through exactly how my team preps for a January growth surge: the member research that shapes your Q1 programming, how to turn a challenge or bootcamp into a public activation that creates real urgency to join, and why I treat January like a relaunch moment for your entire community. I also get into why a migration can be one of your best growth plays heading into the new year, and how leaning into goal-setting energy turned January into our highest growth month back at Bossbabe. If you serve people chasing health, fitness, personal development, or business goals, this is your 90 day runway. Let's get you ready!

Work with my team on your 2027 strategy: Book a free discovery call

Interested in a migration? Check out our migration playbook

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective

Your top of funnel marketing is not the only way to grow your membership. In this episode, I break down the three ways your community should actually be growing itself: acquisition, engagement, and ascension. I share how to bring new people in through people, not just marketing systems, using referrals, guest invitations, and shareable moments. I get into why participation drives more participation, how an events feedback loop turns member input into programming they cannot wait to register for, and why member results are one of your best growth drivers. Then I cover ascension: designing milestones and higher level experiences that grow customer lifetime value, including how our client Breakthrough Academy supports contractors through different levels as their businesses grow. If your membership is not growing organically, you are likely missing one of these three. Listen in to find out which one.

Links:

• Interested in working with my team? Book a free discovery call here
• Podcast Episode – How To Create Word Of Mouth Marketing
• Check out Breakthrough Academy
• Check out the FlowerMore community

Let's be friends:

• Connect with Becky on Instagram or LinkedIn
• Read the newsletter at beckypierson.com
• Learn more about Affinity Collective