Couverture de Branding outside in/inside out

Branding outside in/inside out

Branding outside in/inside out

De : Keva Epale Studio
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 I started investigating Branding and found it would be a relevant angle to bring in people I admire and look up to for their work and eye ethic towards Branding. My goal is to demystify the Big word Branding so that anyone can understand it fully with its paradoxes. Seize it, work with it and grow through it. By collecting an eclectic panel of definitions and visions of what Branding is and implies from those who do Branding, use Branding, and expand Branding: Brand revealers. This first season is a bilingual mini-series with French and English guests.Keva Epale Studio Economie Marketing et ventes
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    • Good branding is always democratic with Thierry Brunfaut Founding partner @Base Design

      Good branding is always democratic with Thierry Brunfaut Founding partner @Base Design
      Mar 18 2023

      Good branding is always democratic

      I came across Base Design while working within the cultural sector. They are iconic and have always inspired a lot of French designers.
      We discover the conception of Base Design and Thierry's joyful process of building. Base's DNA and feel align with Thierry's vision at the core, which he enthusiastically shares. This conversation is an ode to creative leadership.

      His definition of Branding:
      My definition of Branding is one's ability to communicate unique gifts to the world in the most effective medium.  

      Where you can find Thierry Brunfaut:
      Base Design
      The five minutes poster


      More about our talk
      Goodies to explore more

      Blog - Ideas on Branding


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      42 min
    • Mastering the art of branding with Sunita Dhaliwal Founder The Everyday Agency

      Mastering the art of branding with Sunita Dhaliwal Founder The Everyday Agency
      Feb 23 2023

      I discovered the work and mastery of Sunita in 2020 while testing the platform "Hi Right Now" we had a lovely talk, and I have been following her work so far. Her joy in sharing Branding strategies and inputs is inspiring and sheds light on a process beyond fancy results. Genuine brand makers start with real people at the centre. It was such a fun and enlightening talk; it motivates everyone to improve their understanding of how Branding works.

      Her definition of Branding:
      Branding is really what the consumer thinks about the Brand. You have all the aesthetics, things like the logo, the tone of voice, the brand colours, and all the nice imagery you see about the Brand. It results in the feeling a person gets when they engage with your Brand.  

      Where you can find Sunita Dhaliwal:

      The Everyday Agency

      More about our talk
      Goodies to explore more
      Blog - Ideas on Branding

      Join Your Branding letter
      Branding demystified. Straight to your inbox.
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      27 min
    • It's you that drives your brand with Brenden Kumarasami Founder of MasterTalk

      It's you that drives your brand with Brenden Kumarasami Founder of MasterTalk
      Feb 22 2023

      Communication is the catalyst of ideas

      I discovered the work and mastery of Brenden in 2020 while testing the platform ''Hi Right Now'', we had a lovely talk, and I have been following his work so far. His eloquence, wisdom, and confidence is real inspiration and dedication to making an impact. I was curious to know his thoughts about the link between Branding and public speaking. So I asked him to join me for this short talk.

      His definition of Branding:
      My definition of Branding is one's ability to communicate
      unique gifts to the world in the most effective medium.

      Where you can find Brenden Kumarasami:
      Youtube
      Mastertalk.ca/

      More about our talk
      Goodies to explore more
      Blog - Ideas on Branding

      Join Your Branding letter
      Branding demystified. Straight to your inbox.
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      15 min
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