This episode is designed to help entrepreneurs:

* Refocus after the January rush

* Fix early-year gaps before they become long-term problems

* Build consistency, structure, and momentum

* Make smarter decisions with tools, systems, and strategy

Throughout the show, James and April walk through 10 focused segments, each with:

✔️ Clear explanations

✔️ Real-world business insight

✔️ Simple, actionable steps

✔️ Helpful apps and software worth checking out (not sponsored)

You’ll also learn:

* Why February is a make-or-break month for many businesses

* How to tighten up operations and cash flow early

* What systems and tools can save you time and stress

* How to position your brand for growth heading into Q2

* How businesses can partner with and sponsor BizTalk UnLocked

🎥 Plus, we highlight tools entrepreneurs are actually using to stay organized, get paid faster, manage clients, and scale smarter — all shared strictly for educational value.

12 Big Business Mistakes That Are Holding You Back (And How to Fix Them)

In this episode of BizTalk UnLocked Season 2, James and April break down the 12 biggest mistakes business owners make—and the proven strategies to fix them so you can grow faster, build authority, and attract high-value clients.

Whether you’re a startup founder, small business owner, or entrepreneur looking to scale, this episode will help you avoid common pitfalls that keep businesses stuck, overwhelmed, and underpaid.

In This Episode, You’ll Learn:

* Why most business owners struggle to get attention

* How personal branding impacts trust and sales

* The real reason your marketing isn’t converting

* Why underpricing kills your business growth

* How systems create freedom and scalability

* Why serving everyone makes you invisible

* How to turn content into long-term business assets

* The power of strategic partnerships

* Why every business must think like a media company

* How customer experience drives referrals and revenue

* Why data-driven decisions outperform guessing*

* How long-term vision separates struggling businesses from thriving brands

About BizTalk UnLocked

BizTalk UnLocked is a business and entrepreneurship show hosted by James & April, featuring real conversations, strategies, and stories that help entrepreneurs build brands, scale revenue, and create impact.

Be Featured on BizTalk UnLocked

Want your business featured on the show?

📧 Email: info@biztalkunlocked.com

Website: www.biztalkunlocked.com

We offer featured business segments, professional video interviews, and content you can repurpose for marketing, ads, and social media.

💼 Sponsorship Opportunities

Brands that serve entrepreneurs—marketing, finance, real estate, tech, and professional services—can sponsor BizTalk UnLocked.

Contact us for media kits and partnership opportunities.

Welcome to the Season 1 finale of BizTalk UnLocked! Join your hosts, James and April Ward, as they look back on an incredible year of insightful conversations and memorable moments. In this special Year-End Review (Episode 12), James and April are joined by some of the standout guests who helped make our first season a success.

Tune in as we revisit the highlights, key takeaways, and behind-the-scenes stories from our 2025 lineup. Whether you’re a longtime listener or new to the show, this episode is packed with inspiration, business wisdom, and a few surprises from our favorite guests.

Thank you for being part of our journey in Season 1! Don’t forget to like, comment, and subscribe to stay updated on future episodes.