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Bïrch Talks

Bïrch Talks

By: Birch
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Interviews with marketing experts and industry leaders to uncover inspiring stories and practical frameworks to help you build campaigns you’re proud of. Bïrch Talks is brought to you by Bïrch, a scaling and optimization tool that helps you automate ad launch, streamline ad management, and gain creative insights across platforms.

Bïrch Talks Economics Marketing & Sales
Episodes
  • How to run a DTC agency in 2026 and what’s left for a media buyer in the age of AI / Shahbaz Khokhar

    How to run a DTC agency in 2026 and what’s left for a media buyer in the age of AI / Shahbaz Khokhar
    18 Sep 2026

    Hey! I'd love to hear your thoughts, send me a voice note.

    Watch our full video episode: https://youtu.be/OIjYRS5CCbk?si=QUffOf0eCmcMidTY

    Olha Dovhopola spent 8 years in marketing: from marketing manager at Kyiv Zoo to head of marketing at a UK e-commerce brand. Then she retrained as a Gestalt therapist and corporate psychologist. A lot of her clients are marketers (and that’s not a coincidence). In this episode, we get into why marketing burns people out faster than most industries, what recovery actually looks like at each stage, and what the data says that most marketers are too burned out to notice.

    Connect with Shahbaz: https://www.linkedin.com/in/shahbaz-khokhar/

    Connect with Scott: https://www.linkedin.com/in/scottcolenutt/
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    35 min
  • What recruiters are looking for in your marketing CV / Yuliia Hychka

    What recruiters are looking for in your marketing CV / Yuliia Hychka
    18 Sep 2026

    Hey! I'd love to hear your thoughts, send me a voice note.

    Watch our full video episode: https://youtu.be/stg2WSRFT-c?si=SPnfXPj5Hz_tswpg

    Olha Dovhopola spent 8 years in marketing: from marketing manager at Kyiv Zoo to head of marketing at a UK e-commerce brand. Then she retrained as a Gestalt therapist and corporate psychologist. A lot of her clients are marketers (and that’s not a coincidence). In this episode, we get into why marketing burns people out faster than most industries, what recovery actually looks like at each stage, and what the data says that most marketers are too burned out to notice.

    Connect with Yuliia: https://www.linkedin.com/in/yuliiahychka/

    Connect with Cristian from bïrch: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/
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    31 min
  • How UGC took over ads and where it’s headed / Christian Zilio

    How UGC took over ads and where it’s headed / Christian Zilio
    18 Sep 2026

    Hey! I'd love to hear your thoughts, send me a voice note.

    Watch our full video episode: https://youtu.be/zD6WK-DelY4?si=1W84h5-40dVsmGsn

    UGC already took over performance advertising: the market is worth $8.5 billion in 2026 and growing at nearly 29% a year.

    Clearly it works. But let's be honest, anyone can make bad content at scale...

    So what actually makes a UGC ad convert in 2026? To answer that, we brought in Christian Zilio, CCO of ContentJet.

    Connect with Christian from Contentjet: https://www.linkedin.com/in/christianzilio/

    Connect with Cristian from bïrch: https://www.linkedin.com/in/cristian-d%C3%ADaz-gonz%C3%A1lez-b76985133/
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    34 min
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