Couverture de Biohacking & the Business of Biohacking - with Elias Arjan, BioHacking Expert, Business Brain LLC

Biohacking & the Business of Biohacking - with Elias Arjan, BioHacking Expert, Business Brain LLC

Biohacking & the Business of Biohacking - with Elias Arjan, BioHacking Expert, Business Brain LLC

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 Biohacking & the Business of Biohacking - Bernie Chats with Elias Arjan, BioHacking Expert, Business Brain LLC, discussing what is biohacking, the biohacking industry, a deep dive into several aspects of biohacking business opportunities and considerations for marketing your biohacking business, the importance of and how to get medical certification, biohacking franchises, startup incubators, as well as identifying your target market including Elias' 4 categories of biohacking consumers and the Innovation adoption curve. TIMELINE: 0:00 overview 0:24 Introduction 0:55 Content Elias produces / How Athletes Train / Fitness & Exercise Physiology 3:17 What is Biohacking? 6:28 High Intensity Interval Training 6:47 “Health Optimization” as an alternative term to Biohacking 7:02 - 4 categories of biohackers 9:54 - Mitochondria & mitophagy 11:02 - Innovation Adoption Curve / Innovators & Early Adopters 13:00 the business of biohacking and marketing agency research on biohacking trends 14:02 - The chasm “crossing the chasm” 14:41 - Will the Biohacking term stick? 15:11 - the 5th category, the extreme / original biohackers 16:19 - Target marketing Biohacking, or drilling down on your ideal client 19:52 - Evidence Based Biohacking and Biohacking being coopted by extreme phsudoscience marketers 20:34 - Targeting your product to different segments Evidence based biohacking 21:03 - How consumers and find the evidence & how businesses can add the evidence to their biohacking business, products and services 23:40 - Intermittent fasting, ketosis, ketone supplements and ketones breath meter 24:19 - How biohacking businesses can do their own efficacy testing and benchmarking 24:28 - Should you do your own testing or outsource it our to a service like BioStrap Labs 25:35 - How large is the Wellness Industry? How does biohacking measure as part of the Wellness Industry? 26:09 - Mckinsey and Company Report on BioHacking (1st mention) 26:42 - How has COVID affected the biohacking market and increased demand leading to a serge in biohacking 27:56 - Anti-fragility as a tool for COVID survival and more 28:08 - Navy Seals 31:55 - Getting to market faster leveraging Medical Device Certifications and choosing strategy 32:15 - making false claims like improved immune function 33:27 - What kinds of Medical Device Certifications do biohacking businesses and wellness businesses need for their products and services? 35:14 - biohacking market entry - raising capital for your biohacking business and getting FDA clearance 37:03 - finding a professional to help you get Medical Certification 37:20 - Startup Incubators to grow your biohacking business - #StartupHealth #ScaleHealth #bioScienceLA #thefoundersinstitute 38:45 - Steps for Established Businesses or Franchises - Visionary stage and being matched with partner 40:58 - Franchising Biohacking Business Models & Developing a Biohacking products and services 42:43 - Franchising Biohacking Business Models Opportunities for territories 44:07 - Next Health 44:35 - Red Light Therapy Photobiomodulation / Anti-aging / Medispas / Functional Medicine 45:35 - Business Models adding on to your existing business 48:16 - Back to the McKinsey Study 50:45 - Spermidine Life from Longevity Life & replacing resveratrol 51:39 - Sleep - the importance of sleep and sleep optimization & #BioStrap to track sleep patterns 53:50 - Mindfulness 55:08 - Peak Brain L.A. #PeakBrainLA 56:12 - Virtual Neuro-feedback model 56:58 - #Osteostrong - bone density development - antigenic loading 57:50 - #UpgradeLabs 58:50 - #Restore fitness recovery centres biohacking franchise model 1:02:47 - #BusinessBrain 1:03:22 - How to handle dissatisfied biohacking consumers who feel they didn’t get the results they wanted; N=1 and understanding efficacy Managing biohacking consumer expectations 1:09:04 - When is it a good time to get into the Biohacking business How much of a runway should you have ? 1:09:42 - What length of financial runway should you have for your biohacking business 1:11:12 - Supply Chains 1:13:00 - Who are the target consumers for biohacking services? 1:14:41 - what’s the best was to get exposure to consumers for your biohacking products and services 1:15:27 - target marketing - reverse engineering for profitability and identifying sales channels - referral source, influencers, general public 1:16:15 - pinpointing your target market's persona 1:20:00 - Dental Industry and Teeth Whitening analogy 1:21:07 - Elias pivoting to Business Brain 1:23:15 - How to contact Elias 1:23:48 - Elias’ philanthropy and bio 1:24:54 - Outro discussion Mckinsey Report on the biohacking industry: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market Get in contact with Elias at: https://www.linkedin.com/in/eliasarjan/ https://www.eliasarjan.com/ Also check out the Webinar series Elias is working on called ...
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