Cover of Bingeability Show

Bingeability Show

Bingeability Show

By: Martin Huntbach & Lyndsay Cambridge
Listen for free

Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.
Learn How To Create Bingeable Content and Grow Your Audience Faster. Our New Daily Podcast will cover the latest tech/marketing news, daily marketing strategies, and recommended tools & resources. Martin and Lyndsay have spent 13 years running a content marketing agency while raising a child together. Learn how they juggle content creation and family life in this brand-new weekday show. 5 days per week, you'll get: - The latest tech & marketing news - Daily marketing strategies & tips - Recommended tools & resources Learn what happens when you combine marriage, content and family life all while trying to run a business in the process.Copyright 2026 Vidonary Economics Leadership Management & Leadership Marketing & Sales
Episodes
  • Brutal Truths About Growing Your Personal Brand

    Brutal Truths About Growing Your Personal Brand
    11 Aug 2026
    Welcome to episode 16 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube.If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation.1. Your face is your unfair advantageAround 70 to 76% of people trust content from a personal brand more than from a company, yet corporations are still slapping a logo on faceless videos. That's the one huge advantage small businesses and freelancers have: you ARE the face of your business. A bookseller can't out-Amazon Amazon, but Jeff Bezos isn't making content about books, so use what the big players can't.2. Brutal truth one: some people won't like you (and they shouldn't)The more expressive and opinionated you are, the better your content performs, and the more some people will be turned off. That's fine; not everyone in your class at school was your friend either. The real mistake is trying to appeal to everyone: cover every nuance and eventuality and you've watered your message down so much it's boring, and people will dislike you for that instead. As Martin puts it: if you're not getting flack, you're not putting out enough volume.3. Brutal truth two: nobody will care at firstNo likes, no views, one like and it's from your mum: everyone goes through it, including the biggest entrepreneurs on the planet. And honestly? It's a gift, because you can get your reps in while nobody's watching. Mr Beast committed to improving 1% with every video until it compounded. Give it three months of regular posting before expecting real traction, learn from every post rather than blindly repeating, and remember: people are in their own heads with their own stuff going on; they genuinely do not notice that your post got three likes.4. Brutal truth three: lower your production (the tech stack trap)You cannot start out trying to match Hormozi or Cody Sanchez's Spielberg-level edits, and even if you have the money, don't: you haven't tested what works yet. Phone, cheap stand, maybe a ring light, go. And watch out for the sneakiest procrastination of all, which particularly seems to afflict blokes: obsessing over tools and the perfect tech stack. It feels like productive work, but it's just an elaborate way of not pressing record.5. Brutal truth four: perfection is the enemyPerfect idea, perfect platform, perfect production: it all keeps you trapped in your own head. As one of our clients realised on a call this week, it's just about data: put out enough volume to see what resonates, then invest more in what works. Starting with high production before you know which messages land just makes everything take longer.6. Brutal truth five: you need military structure AND kamikaze spontaneityClients pulling out their phone at the dentist sometimes get ten times the views of our perfectly produced videos, so keep that bravery. But spontaneity alone fails the weeks you don't feel it, so build the military operation underneath: planning in the calendar on Monday (hooks, scripts, bullet points), recording on Thursday, scheduling later, all separate blocked-out time nobody can book a meeting over. The worst thing you can do is sit down in front of the camera and think "right, what shall I record?"7. Brutal truth six: open the gate broad, then go nicheStart a video with "five productivity hacks" and 90% of people scroll past; start with Mr Beast, Domino's, Victoria's Secret or "we just got a puppy" and everyone's invited in, then you navigate to your niche. It's provably true on our own channel: the clips where we mention Mr Beast are our best performers (which is why Martin keeps saying Mr Beast; hint taken, editor?). Algorithms need content worth distributing, and ironically that broad-then-narrow structure is what viewers want too. Just skip the lazy bridge: no "and that got me thinking" required.8. Brutal truth seven: go in like a scientistLab coat on: everything you post is a test of messages, ideas and stories, and it takes five minutes before each planning session to look back and ask why something got views or comments. Even our favourite Michelin star restaurant just swapped its entire menu (all our favourites, gone) and actively asked every table for feedback; if they can experiment with those stakes, you can test a LinkedIn post. And ask your peers or a community for honest feedback, because it's hard to judge your own content from the inside.9. Brutal truth eight: your personal brand will evolve, let itGary Vee started as the wine guy; Hormozi started with gyms. Content is the perfect low-risk testing ground for a pivot: don't rebuild your website around a new direction, just create content about it and see if it gets traction first. And when your opinions change (Martin used to preach "write the blog post first, then make videos"; he now believes...
    Show more Show less
    37 min
  • How To Earn 7 Figures From Your Content

    How To Earn 7 Figures From Your Content
    10 Aug 2026
    Welcome to episode 15 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube.If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation.1. AI chatbots are now sending people to YouTubeA Tube Filter article revealed that 25% of AI chatbot conversations result in a recommended YouTube video, rising to 50% in categories like finance. YouTube set out to overtake Reddit as the number one source for chatbots, and it's worked, which means YouTube is no longer just a video marketing strategy: it's an SEO strategy too. If your early videos aren't racking up views, remember they're also working to get you recommended by AI. (And a nostalgic aside: there was once a brief window where a keyword-stuffed YouTube video could rank on Google within two hours. The grey hat days of SEO, well and truly gone.)2. The honest caveat: content needs a sales engine behind itContent alone very rarely leads to seven figures. We've worked with people who had plenty of budget but no clear offer, no sales page, no webinar, no salesperson, no next step, and turning on the marketing tap did nothing. We made the same mistake ourselves early on: brilliant, valuable content with no links and no next step, and sporadic emails saying "I'd love to work with you but I don't actually know what you do." You need three things: a product people genuinely want, a clear step between content and sale, and someone (or something) to handle the enquiries.3. Content creation is not a business modelA family friend recently said "you do content creation, I'd love to get into that", and it stumped us, because we don't look at content as the thing that makes money; it's the thing that pours fuel on a fire that's already burning. Chasing platform payouts means making broader, more controversial content and praying TikTok pays you, and every single one of our seven figure clients already had an established business with proven demand before content entered the picture. Fix the business first.4. Views don't equal revenue (and the rise of the second channel)Ultra-viral creators like Hormozi are launching second, bottom-of-funnel channels that get five thousand views instead of five hundred thousand, and make more money, because the message reaches people who actually have budget to spend. Price point matters too: selling at ten grand means a hundred customers gets you to seven figures; selling at fifty quid means you need tens of thousands. High ticket plus modest views beats viral plus broke viewers.5. The Daniel Priestley playbook: archive first, iPhone secondBefore filming a single new video, we mined Daniel's archive of old webinars, workshops and Q&As for those five to ten minute chunks of gold (he wasn't even looking at the camera in most of them), and doubled his YouTube channel from nine thousand subscribers, where it had sat for fourteen years, to twenty thousand in about four months. Everyone has this treasure sitting in old Zoom calls and client recordings. Then came the famous iPhone, ring light and sweltering room shoot. Production value came last, not first.6. One platform, one day, every week: commitment is the strategyWe started Daniel with one long form video every Sunday, emailed his audience to promise it (instant accountability), and only expanded once that was mastered: long form clipped into shorts, then LinkedIn, then Instagram, eventually reaching around 150 pieces a week, almost all repurposed. It's the Marie Forleo Q&A Tuesday model, the Ali Abdaal three-a-week model, the John Lee Dumas daily podcast model: showing up on schedule builds trust because it's so rare. Disorganised, random posting? People can't keep up, so they won't.7. Organic and ads are better togetherOrganic content compounds (one video went from ten thousand views to forty thousand over months, helped by a thumbnail change), while ads die the second you stop paying. Organic leads arrive warmed up and convert far better; ad traffic arrives cold, so we sandwich content into the email sequence between ad click and webinar so people show up already trusting you. The combined effect took webinars from intimate handfuls to a thousand registrants, and drove leads up 500% and sales up 333% in twelve months for an already-seven-figure business.8. If it's working, put more money inThe strangest habit in content marketing: people happily scale ad spend when it returns two to one, but freeze their organic budget even when it's outperforming the ads. Treat content like ads: a pound in, five pounds back means put two pounds in, and make organic spend a percentage of revenue rather than a fixed monthly fee. Hormozi spends four hours a day on content and pumps out hundreds of pieces a week, not because he enjoys it, but because pragmatists don't ...
    Show more Show less
    36 min
  • Short-Form Videos vs Long-Form Videos - Which is Best?

    Short-Form Videos vs Long-Form Videos - Which is Best?
    7 Aug 2026
    Welcome to episode 14 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube.If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation.1. Long form vs short form: what actually counts as whatThe definitions keep shifting (TikTok now allows five minute videos, and some podcasts run to seven hours), but for business owners it's simple: long form is anything over ninety seconds, landscape, in-depth and value-heavy, the kind of thing people sit down to watch over lunch. Short form is under sixty to ninety seconds, vertical, and delivers one snippet of value, one mindset shift or one moment of entertainment. And a word of warning: recording a thirty second video in landscape isn't long form, it's just short form done wrong.2. Start with short form, no questionShort form is the easiest on-ramp: it gets you confident on camera, into the rhythm of hooks and stories, and gives you quick data on what topics land. Long form has a much meatier ingredients list (stories, credibility, statistics, structure) plus an arduous editing process, and it's a long game with slow early views. Short form gets you views, comments and motivation quickly, works across Instagram, LinkedIn and YouTube Shorts at once, and your best performing shorts tell you exactly which topics deserve the long form treatment later.3. The maths: eight long forms a day vs thirty shorts an hourLyndsay's record is seven or eight fifteen-minute long forms in a full eight hour day, roughly an hour per video with all the stop-starts. With shorts, ten to twenty in an hour is realistic, and up to thirty if someone's feeding you hooks. In our first Batch It Crazy session inside Vidinary, members recorded around 230 videos in ninety minutes, with one person doing twenty two by reusing the same hooks across different services. The secret is separating the thinking (writing hooks and prompts in advance) from the doing (sitting down and recording).4. It's not the hook, it's the emotion behind the hookThe best hook in the world falls flat if you deliver it flat: "you would not believe what happened today" said in a monotone does nothing, but paired with genuine energy (and maybe a dramatic lift of the glasses) it feels like your best friend about to share juicy gossip. It's a bit of acting, and yes it feels silly, but nobody's watching you record. As Lyndsay put it: it's not what you said, it's how you said it. Sound familiar?5. Short form wins the ROI battle (which surprised us too)A HubSpot study of around a thousand marketers found short form video delivers the best ROI of any format, which genuinely shocked us; we'd always assumed long form would win. Twelve months ago we might have advised differently, and long form still creates better customers for high ticket offers (five to ten hours of watch time builds serious trust, and a book does the same job). But Lyndsay has bought from £300-an-hour coaches purely off their shorts, so no, you won't fail without long form. Both is best; short form first.6. Purposeful shorts beat clipped-up long formYes, you can clip a podcast or interview into shorts (we do it with this very show), but across our clients, shorts recorded purposefully as shorts massively outperform clipped content, because they're built around the hook and the emotion from second one. Finding the genuinely good moments in a long-form video is a skill: our internal agency document on it runs about fifteen pages, and most AI clipping tools still start clips in places that make no sense.7. Breaking news: clipping just went live in VidonaryMid-recording, Martin got the notification from our developers: clipping is now officially in Vidinary, built off the back of years of manual trial and error finding the best moments for clients. We refused to ship "any old crap clip" tool, which is why it took so long. It's free for everyone on the business tier and above, and it's Lyndsay's Friday night sorted (her, the puppy, and a clipping tool).8. Make your shorts shorterThe biggest short form mistake: padding a seven second point out to 59.999 seconds because "it's got to be full of value". It's like a comedian explaining the punchline after delivering it; the moment the value lands and the question is answered, stop. A seven second short that nails the point beats a stretched sixty second one every time.Hook of the day: "Here's the only video you need to watch if you want to [goal]"Here's the only video you need to watch if you want a million views on your next video, or to turn long form into short form clips. It works because "the only video" cuts through the overwhelm of a thousand competing tutorials. And remember today's lesson: bring the energy, test emphasising different words, and embrace feeling silly. People love...
    Show more Show less
    31 min
adbl_web_anon_alc_button_suppression_t1
No reviews yet