What makes a commercial real estate deal worth funding—and what can a spreadsheet miss?

Logan Freeman welcomes Damon Healey, Founder and Managing Principal of Eternal Companies, to Kansas City Market Pulse for a conversation about raising capital, evaluating operators, and understanding the property operations behind the projections.

Damon brings more than 20 years of commercial real estate experience, including roles with Brookfield, Lidl US, and Jair Lynch Real Estate Partners. His perspective connects institutional investment experience with hands-on ownership and operations.

In this episode:
• What gives investors confidence in a deal and its operator
• How collections, maintenance, staffing, and expenses affect property performance
• What supports extended-stay hotel demand and profitability
• How owners can prepare for their next capital conversation
• Why explaining downside risk matters when raising equity

Whether you’re a property owner, investor, sponsor, or commercial real estate broker, this conversation offers a framework for looking beyond the pro forma.

Connect with Damon and Eternal Companies:
https://eternalcos.com/about/

Learn more about Midwest CRE Advisors:
https://www.mwcreadvisors.com/

Subscribe to Kansas City Market Pulse for more conversations with the people investing in, operating, and shaping commercial real estate.

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