Beyond the Post | Season 5, Episode 3

In this episode of Beyond the Post, Robb Dunewood and Bodie Grimm explore how to find your niche, build authority, and turn your existing expertise into valuable content.

Becoming a content creator doesn't necessarily mean reinventing yourself. The skills you've developed throughout your career and personal life may already provide the foundation for a podcast, YouTube channel, or creator business.

Robb and Bodie discuss how to identify your expertise by paying attention to the questions people repeatedly ask you. They share examples of creators building audiences and businesses around specialized knowledge, explain the importance of establishing trust, and offer a practical approach to generating content ideas without starting from scratch.

Whether you're looking to launch a podcast, build a personal brand, or turn your expertise into a business, this episode provides a starting point for finding your voice and creating content that serves an audience.

• Find your niche: Identify a skill or area of expertise that people recognize you for.
• Write down three questions: Think of questions people regularly ask you about that subject.
• Choose one question: Select one you can answer confidently.
• Create content: Record a short video, produce a brief podcast episode, or write a newsletter answering that question.

The goal isn't perfection. It's getting comfortable creating content and sharing what you know.

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

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In this episode of Beyond the Post, Robb Dunewood and Bodie Grimm tackle one of the biggest decisions aspiring full-time content creators face: when is it actually safe to leave your day job? Drawing from Robb's transition out of corporate America and Bodie's preparations for retirement, they explore the financial realities of making the leap, including health insurance, unpredictable income, taxes, delayed payments, and the importance of building multiple revenue streams. But money is only part of the equation. They also discuss protecting family relationships, setting personal boundaries, finding a supportive creator community, and treating content creation like a real business. If you're dreaming of becoming a full-time creator, this conversation will help you figure out whether you're ready to make the move without putting everything you've worked for at risk.

• Review your finances: Write down your monthly income, expenses, savings, and financial obligations.
• Calculate your runway: Determine how much money you'll need to cover your expenses for six months to a year without relying on consistent creator income.
• Identify hidden costs: Account for health insurance, taxes, business expenses, subscriptions, emergencies, and retirement considerations.
• Build a budget: Create a realistic budget for your creator business, including anticipated revenue and expenses.
• Talk with your family: Discuss your plans, financial expectations, and the sacrifices that may come with pursuing content creation full-time.
• Establish boundaries: Ask family members and friends what they're comfortable having shared publicly, including personal information, photos, and stories.

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

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In this episode of Beyond the Post, Bodie and Robb kick off Season 5 with a simple idea: you’re not starting from zero.

If you’ve spent years building a career, solving problems, learning from mistakes, and becoming the person others come to for help, you already have something valuable to build on. The challenge is learning how to take that experience and turn it into content.

Bodie and Robb talk about making the shift from working inside someone else’s system to building your own, defining what success actually looks like, recognizing the expertise you may be overlooking, and getting started before everything feels perfect. They also discuss boundaries, family support, learning in public, and why failure is often just useful data.

Whether you’re thinking about retirement, changing careers, starting a side hustle, or simply wondering if you have something worth sharing, this episode is about finding your starting point and taking the first step. Pasted text

• Finish the sentence: “I am building this because within the next three years, I want it to help me ______.”
• Break that larger goal into smaller milestones you can actually work toward.
• Write down the questions people already come to you for help answering. Those questions may reveal expertise you can build content around.
• If you’re learning rather than teaching, write down what you want to learn and who could help you explore it.
• Pay attention to the negative thoughts that keep you from starting. Reframe them into something that helps you move forward. Pasted text Pasted text Pasted text

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

Music licensed through Soundstripe. Code: PFEYH5FYE5UYHXAG

Episode Art Created by Dall-E

Hosted on Acast. See acast.com/privacy for more information.