What does it take to run an Amazon DSP that performs without you buried in the day-to-day?
Matthew Goldman, founder of Hera and a former Amazon DSP owner, has lived both sides of it. After running his own DSP on spreadsheets and manual processes, he built Hera, the DSP software now helping more than 1,000 DSPs run smarter.
In the latest episode of Beyond the Last Mile, Matthew gets real about time management, mentorship, leadership, systems, margins, and risk, and why DSP owners need to start treating their operations like the big businesses they are.
Want to get out of the weeds and run your DSP like a real business? Check out Hera → www.hera.app
Key Discussion Points
- 00:03—Running a DSP before proper systems
- 00:08—Lessons from the Marine Corps and Apple
- 00:15—The power of mentorship and community
- 00:20—Why taking care of drivers matters
- 00:23—Why Fantastic Plus isn't always enough
- 00:31—The problem with AI and "vibe coding"
- 00:38—How word of mouth built Hera
- 00:40—Moving owners out of the weeds
- 00:43—The hidden cost of overstaffing
- 00:46—Why DSPs need better inventory management
- 00:48—Solving real-world fleet problems
- 00:53—Matthew's entrepreneurial roots
Don't forget to: 👍 Like this video if Matthew's insights changed how you think about your DSP 🔔 Subscribe for more real-world conversations with last-mile operators 💬 Comment with the biggest lesson you took away 🔗 Share this episode with a DSP owner who needs to hear it
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