What does it take to build a profitable DSP without being stuck at the station every day?

Tameeka Holmes shares how she turned around struggling operations, tripled her profits, built a high-performing team, and created systems that allowed her to step away while maintaining strong performance.

She breaks down hiring, safety, scorecard coaching, accountability, team culture, and the fundamentals that help DSP owners improve both profitability and performance.

• 00:04—Tameeka's journey into the DSP world
• 05:00—Turning around a struggling operation
• 08:00—Building a safety-first culture
• 10:00—How she tripled her DSP's profits
• 12:00—Hiring and building the right team
• 20:00—Changing driver behavior through transparency
• 23:00—Understanding and coaching the scorecard
• 27:00—Driver engagement and accountability
• 32:00—Setting clear expectations
• 37:00—Going back to the basics
• 42:00—Finding hidden costs in a successful DSP
• 44:00—Incentives and investing in your team
• 49:00—Building a leadership team that can operate without you
• 53:00—The experiences that shaped her leadership

Don't forget to:

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What does it take to run an Amazon DSP that performs without you buried in the day-to-day?

Matthew Goldman, founder of Hera and a former Amazon DSP owner, has lived both sides of it. After running his own DSP on spreadsheets and manual processes, he built Hera, the DSP software now helping more than 1,000 DSPs run smarter.

In the latest episode of Beyond the Last Mile, Matthew gets real about time management, mentorship, leadership, systems, margins, and risk, and why DSP owners need to start treating their operations like the big businesses they are.

Want to get out of the weeds and run your DSP like a real business? Check out Hera → www.hera.app

Key Discussion Points

• 00:03—Running a DSP before proper systems
• 00:08—Lessons from the Marine Corps and Apple
• 00:15—The power of mentorship and community
• 00:20—Why taking care of drivers matters
• 00:23—Why Fantastic Plus isn't always enough
• 00:31—The problem with AI and "vibe coding"
• 00:38—How word of mouth built Hera
• 00:40—Moving owners out of the weeds
• 00:43—The hidden cost of overstaffing
• 00:46—Why DSPs need better inventory management
• 00:48—Solving real-world fleet problems
• 00:53—Matthew's entrepreneurial roots

Don't forget to: 👍 Like this video if Matthew's insights changed how you think about your DSP 🔔 Subscribe for more real-world conversations with last-mile operators 💬 Comment with the biggest lesson you took away 🔗 Share this episode with a DSP owner who needs to hear it

#AmazonDSP #DSPSoftware #Hera #MatthewGoldman #BeyondTheLastMile #DSP #DSPOwner #LastMileLogistics #DeliveryBusiness #Leadership

What does it take to transition from driving a missile truck in the military to delivering packages, and eventually running a top-tier Amazon DSP with 120 employees and 70 vans?

In this episode of Beyond the Last Mile, Demetrius "DJ" Jefferson shares his journey. DJ is the founder of Guardian Express Logistics and an active firefighter in Bayonne, New Jersey. He unpacks how he adapted to civilian choices, managed daily crisis operations, and relied on mentorship to accelerate his growth.

Key Discussion Points

00:02—Military Experience & Logistics Fundamentals 00:04—Leaving the Army for Family & Lifestyle 00:06—The Shift to Civilian Life as a Delivery Driver 00:07—Transitioning From Driver to DSP Owner 00:09—Mentorship, Resumes, & The Mario Connection 00:15—Navigating the Challenges of Managing People 00:16—Understanding Your Team's "Love Language" 00:19—Driver Recruitment & Giving Everyone a Fair Chance 00:23—Crisis Control: Managing Dog Bites & Heavy Call-Outs 00:27—Financial Mentorship & Understanding Your Numbers 00:30—Prioritizing Team Health & Retention Benefits 00:34—Balancing Business Ownership, Firefighting, & Family 00:38—Childhood Work Ethic & Lessons From McDonald's 00:41—Best Local Eats in Bayonne & Final Shoutouts

Ready to scale your own last-mile logistics business and build a resilient team?

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#LastMileLogistics #AmazonDSP #LogisticsLeadership #VeteransInBusiness #BusinessMentorship #BeyondTheLastMile