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Beyond the Handbooks

Beyond the Handbooks

By: The Travel Advisor's Handbooks
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Welcome to Beyond the Handbooks — practical insight from the minds behind the manuals.


This is the podcast for travel advisors who want to think deeper, sell smarter, and build stronger businesses — beyond what fits on the page.


Hosted by the authors of the best-selling Travel Advisor Handbooks series - CLIA Hall of Famers Michael Akana and Christopher Grum, plus Elite Cruise Counsellor Scott McAlister.


Each episode, we take the concepts you know, the challenges you face, and the questions you don’t always get clear answers to — and talk through what actually works in the real world.


Because our handbooks are just the beginning.


Let’s go beyond.

© 2026 Beyond the Handbooks Career Success Economics
Episodes
  • Seminar at Sea 2027 Canceled - Now What?

    Seminar at Sea 2027 Canceled - Now What?
    27 Oct 2026

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    As you may have heard, our 2027 Seminar at Sea has been canceled. Why did that happen and what are we doing to plan for a new date? Chris has an update.
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    13 min
  • Why You Shouldn't Do Everything for the Customer

    Why You Shouldn't Do Everything for the Customer
    20 Oct 2026

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    Michael, Chris, and Scott are going against the grain with this episode, suggesting that you should NOT do everything for the customer. Sometimes, they need to do it themselves.
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    9 min
  • Are You an Order Taker?

    Are You an Order Taker?
    13 Oct 2026

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    Do you sell price or value? Do you just sell the vacation or add value to the booking? Michael, Chris, and Scott discuss the difference between a good travel advisor and an "order taker."
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    11 min
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