Beyond the AI Buzz: Transforming Construction with Kelsey Formost
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Beyond the AI Buzz: Transforming Construction with Kelsey Formost
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Narrated by:
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Summary
Kelsey Foremost, Head of Marketing at Toggle, shares how AI is transforming construction tech through storytelling, innovative marketing, and tailored AI solutions. Discover how Toggle's AI platform improves estimating workflows, the challenges of industry adoption, and future trends in AI and construction.
Takeaways
AI-powered construction estimating
Storytelling and marketing in B2B industries
Toggle's unique AI platform built for construction
Challenges in AI adoption in construction industry
Future trends in AI and construction
Soundbites
"A story can increase bids by 250%"
"Once you try it, you can't go back"
"We want to be a safe space to explore AI"
Chapters
00:00 Introduction to AI Speed and Kelsey Formost
01:23 Transforming Construction Tech through Storytelling
05:22 Toggle's Unique AI Approach
07:40 Challenges in Pre-Construction and Estimating
08:56 User Experience and Influencer Marketing
11:02 Identifying Ideal Customers for Toggle
12:12 Overcoming Challenges in a Conservative Industry
14:08 Competing in the AI Space
15:57 Raising Brand Awareness and Educating Users
17:27 Defining Success for Toggle
19:31 Trends in AI and Construction
21:37 Looking Ahead: Future Conversations with Toggle
23:28 AI Speed Podcast Raw Outro 4K.mp4
Video
https://youtu.be/WuGJ-VQcZ_Y