Beyond advertising: Todd Handy on monetizing local content
Unable to add items
Sorry, we're unable to add the item because your cart is already full.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Failed to remove from Wish List.
Please try again later
Adding to library failed
Please try again
Unable to follow podcast
Unable to unfollow podcast
Beyond advertising: Todd Handy on monetizing local content
-
Narrated by:
-
By:
Local newsrooms have more valuable assets than they may realize. The challenge is figuring out how to turn those assets into sustainable revenue.
Todd Handy, founder and chief revenue officer of Disruptive Impact, joins Ryan Welton on Keep It Local to discuss his new Local Media Innovation Insights report, Monetizing Local Content.
In this conversation, Todd explains:
- Why audience trust, community connections and first-party data have real business value
- How newsrooms can diversify revenue without abandoning their existing businesses
- Why events are an opportunity for local media organizations of all sizes
- How to choose which revenue initiative to launch first
- Where AI can help media companies grow revenue and operate more efficiently
- Why measuring churn, recurring revenue and profitability is essential
Todd also shares a practical 90-day framework for strengthening advertiser relationships and developing recurring revenue.
Resources:
Local Media Association: https://www.localmedia.org/
Disruptive Impact: https://disruptiveimpact.co/
Keep It Local is produced by Local Media Association and hosted by Ryan Welton.
adbl_web_anon_alc_button_suppression_t1
No reviews yet