Beyond Beige Events: Dan Brain on MAD//Fest, Creative Disruption & Distinctive Brands
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Beyond Beige Events: Dan Brain on MAD//Fest, Creative Disruption & Distinctive Brands
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What if the problem with events isn’t the content… but the experience?
In this episode of The Ripple Impact, Laura Barber sits down with Dan Brain, co-founder of MAD//Fest, to explore how the events industry got stuck in a cycle of scale over substance and what it takes to break out of it.
From launching with £30k and a bold vision, to building one of the UK’s most talked-about marketing festivals, Dan shares the ripple moments, risks and instincts that shaped MAD//Fest into a platform that feels more like a movement than a traditional event.
This conversation explores:🌊 Why “beige” events no longer work🌊 The power of creative disruption and distinctive brands🌊 How human experiences are becoming more valuable than ever🌊 Why connection, not just content, drives real impact
If you care about building brands, experiences or businesses that people genuinely connect with, this one’s for you.
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