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Behind the Brand

Behind the Brand

De : RDS
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 Behind the Brand takes you on a journey through the untold stories of the world’s most iconic companies. From garage startups that became global empires to bold pivots that saved businesses from the brink, we explore the triumphs, challenges, and lessons learned along the way. Whether it's the rise of tech giants, the evolution of retail powerhouses, or the ingenuity behind luxury brands, each episode reveals how visionaries built enduring legacies. If you’re curious about the history, innovation, and strategy that shaped today’s top brands, this is the podcast for you.RDS Direction Economie Management et direction
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    • IKEA: The flat-pack revolution and frugal innovation

      IKEA: The flat-pack revolution and frugal innovation
      Jan 31 2025

      IKEA: The Flat-Pack Revolution and Frugal Innovation explores how a small Swedish mail-order business transformed into the world’s largest furniture retailer. Discover the story of Ingvar Kamprad, the visionary founder who pioneered flat-pack furniture and made stylish design accessible to the masses. We’ll unpack the frugal yet innovative strategies behind IKEA's global success, from its customer-centric product design to its sustainability initiatives. This episode reveals how IKEA revolutionized the way we furnish our homes while staying true to its humble roots.
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      20 min
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