Welcome to another episode of Behind The Bash! This season, we're pulling back the curtain on the 30th anniversary of Atlanta's premier music event, Birthday Bash.

Join us as we sit down with the powerhouse team making it all happen: HOT 107.9's Program Director Devin Steel, Director of Marketing Gil Jones, and the one and only "Ms. Birthday Bash," Beyonce Alowishus. They're dropping gems on the intricate planning process for this milestone year, sharing crucial lessons learned from last year's show, and giving an inside look at the strategic decisions behind the event's rebranding and timing.

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It's Birthday Bash season again, and this year will be bigger than ever! Join Hot 107.9 PD Devin Steel and Beyonce Alowishus as they unpack the rich history of Atlanta’s iconic #BirthdayBashATL, celebrate past unforgettable performances, and give you an exclusive inside look at what’s in store for 2025, featuring headliner GloRilla, Offset, Bossman Dlow, and more.

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HOT 107.9 PD Devin Steel and DIR of Marketing Gil Jones, producers of Birthday Bash ATL talks the good , the bad and one of the ugly leading up to the bigger hip-hop show of ATL's Summer. How long did the know Usher was coming? A car on stage that never made it? And more than 30 artists . Relive June 22nd

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