https://beknownonline.com/start

Tyler Wagner dropped out of college $80k in debt with zero business experience.

Today, he has helped over 5,000 people become bestselling authors using a referral marketing strategy that ignores paid ads completely and scales service businesses to eight figures.

Most coaches and consultants burn through ad budgets chasing clients. Tyler built Authors Unite differently - through strategic referral partnerships that deliver consistent high-ticket sales without Facebook ads, Google ads, or any paid traffic.

This episode reveals the exact business model behind Authors Unite. You will learn how Tyler pivoted from $3k coaching programs to $60k-$150k done-for-you services, why he abandoned traditional marketing for cold outreach and referral partnerships, and his method for landing 10,000+ strategic partners - including direct competitors.

If you want to scale a service business, build a publishing empire, or create high-ticket offers that sell themselves, this is your blueprint.

CHAPTERS

0:00 - Introduction

1:07 - Tyler Wagner's backstory and Authors Unite

3:35 - The college dropout decision

6:11 - Why most speakers are bestselling authors

8:21 - First bestseller and 400 Facebook messages

12:38 - The productized offer inflection point

14:27 - Pivot from coaching to done for you

18:06 - Why done for you beats courses

22:38 - Simple contracts and guarantees

24:50 - Where leads come from - the referral strategy

28:16 - The exact cold outreach message that works

32:00 - Why partnerships beat paid ads

35:09 - Tracking commissions and operations

38:29 - AI and the future of marketing

42:18 - Building a team without employees

46:21 - Take the entrepreneurial leap

WHAT YOU'LL DISCOVER

- The referral partnership engine that replaces paid ads - how Tyler built 10,000+ referral partners using cold outreach, LinkedIn, and website contact forms to scale Authors Unite to eight figures

- Why high-ticket sales strategies work better than courses - the pivot from $3k coaching programs to $60k-$150k done-for-you services that guarantee bestseller status on every list except New York Times

- Cold outreach tips that book 50 calls per week - the simple two-line message Tyler sends to potential partners that generates massive response rates without complex sales scripts

- How to scale a service business without ad spend - zero Facebook ads, zero Google ads, pure referral marketing and strategic partnerships with book publishing companies and competitors

- Done-for-you service models that convert - why guaranteed outcomes, simple five-sentence contracts, and irresistible offers close high-ticket clients faster

- Building a 35-person sales team on commission - how Tyler recruits high-ticket closers from LinkedIn and training academies, pays 10-20% commissions, and uses Go High Level to manage thousands of partners

GUEST LINKS

Learn more about Authors Unite at https://authorsunite.com

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Most coaches struggle with high-ticket sales because they're using the wrong framework. B2C funnels feel pushy, B2B strategies take forever to close.

There's a third category: B2E (Business to Entrepreneur).

In this episode, Daniel Pope reveals the B2E marketing framework for selling coaching, consulting, and business opportunity offers to risk-willing entrepreneurs who want ROI without year-long sales cycles.

What You'll Learn:

▸ The B2E framework explained - why standard B2C marketing and B2B sales strategies fail for coaches selling high-ticket information products

▸ Sales psychology for B2E buyers - two primary drivers (ROI for men, community and support for women) and how to structure your messaging

▸ B2E sales cycles - how to close deals in days to weeks instead of impulse purchases (minutes) or corporate contracts (years)

▸ Real BizOp examples - recruiting businesses, dog training ventures, and other B2E offers that attract risk-willing buyers

▸ Risk mitigation tactics - frameworks that help entrepreneurial buyers invest confidently without corporate approval processes

Chapters:

0:00 - Introduction0:33 - The B2E category explained1:17 - Business opportunity examples1:30 - Three buyer categories: B2C, B2B, B2E2:00 - B2E primary drivers2:12 - Men seek ROI2:40 - Women seek community and support3:11 - Risk mitigation and safety3:38 - B2E buying behavior4:23 - Sales cycle flexibility4:51 - Next steps with B2E

Book a consultation at https://beknownonline.com/start

Most coaching businesses do not stall because of effort. They stall because the growth path is unclear.

In this episode, we break down the only three ways a coaching business can actually grow, and why piling on more tactics rarely fixes inconsistent leads, scaling challenges, or unclear ROI.

If you have been creating content, tweaking offers, or testing strategies but still feel stuck, this conversation will help you identify the real bottleneck.

◆ The three fundamental growth paths every coaching business follows
◆ Why most coaches stay busy but cannot predict revenue
◆ How to identify which growth lever you are actually using right now
◆ What stops working when you try to scale and why

▪ This is not about hacks or quick wins
▪ It is about choosing the right growth strategy before adding complexity

Growth does not come from doing more.

It comes from aligning your business model, distribution, and positioning around the right lever at the right stage.

✓ Which of the three growth paths is your coaching business relying on today?
✓ What would change if you stopped chasing tactics and focused on leverage instead?

Learn how we help coaches build predictable growth systems at: https://www.beknownonline.com