Attract, Convert, Ascend: The Framework for Filling Your Gym
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
Attract, Convert, Ascend: The Framework for Filling Your Gym
-
Narrated by:
-
By:
Filling your cheer gym doesn't have to feel like guessing. In this episode, Dan breaks down the exact framework he uses to turn strangers into lifelong members — and why most gyms are leaking people out the bottom of their funnel without ever noticing. He walks through the three stages — Attract, Convert, and Ascend — including why posting "we're hosting an open house" once on Facebook isn't actually promoting it, the free learn-to-cheer clinic that more than doubled one client's team registration, a $54,000-to-$12,000 price-anchoring sales call Dan breaks down line by line, and the churn benchmarks (6% for tumbling-only programs, 1-2% for competitive teams) that tell you whether your retention is actually healthy. Dan also points listeners toward the Cheer Gym Owners and All-Star Cheer Coaches and Owners Facebook groups — where this episode's inspiration came from — and the Cheer Biz Accelerator events for anyone who wants a deeper, in-person dive into their business.
