Join host Will Jarvis, CEO of ValueBase, as he sits down with Jonathan Williams, commercial appraisal expert and new member of the ValueBase team. Recorded live at the North Carolina Assessors Association Conference in Cherokee, they discuss career paths in assessment, the challenges of commercial valuation and income modeling, how better data and technology can transform jurisdictions of all sizes, and the surprising parallels between property tax and Jonathan’s second career as an organist.

On this episode of Assessment Matters, host Will Jarvis, CEO of ValueBase, sits down with Justin Eimers, Assessment Advisor for IAAO. They discuss the role of assessors in promoting equity, challenges in explaining property tax to the public, best practices for documenting processes and leveraging automation, and why regular salary studies are essential for retaining high-quality assessment staff.

Veteran Colorado assessor Mark Chapin joins host Will Jarvis to share how a chance shoe-store encounter launched his 48-year career in property assessment. Mark explains what it’s like serving as an elected assessor in resort-heavy Eagle County, how his team values everything from mobile homes to $40M mansions using mass appraisal and market specialization, and why he believes independence from political pressure matters. He closes with practical career and leadership advice on patience, culture-building, and treating taxpayers like customers: “meet everybody like they’re your friend.”