Instructions getting missed? Announcements being misunderstood or ignored? It's likely not what you're saying, but how you're communicating it. Each generation expects to receive information in their preferred formats, so how do you reach everyone? Spend 10 minutes listening to this episode and find out.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones

Acquisitions can cause a lot of panic, uncertainty, and confusion. They never go smoothly, so what we talk about in this episode are things to keep in mind so that it goes more smoothly. From how and what to communicate to how to be a good team player, this episode will help both acquirers and acquirees.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

Visual content can be a headache for architecture firms and building materials. A lot of effort goes into one or a couple of "signature" images that can become stale quickly. While firms have a lot of work, they don't always have the variety and depth of visual content to "prove" it. Based on our knowledge of the needs firms have and the best ways to portray their work, we've developed a process by which firms are able to have exponentially more ways to showcase their work, with no extra effort from the firm and no AI. We call it Dynamist. Listen for more details.

Episode Resources

Connect with Brian Jones and Patience Jones:

• https://www.graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/

We are very pleased to welcome back Marion Weiss, FAIA, and Michael Manfredi, FAIA, Partners and Cofounders of WEISS/MANFREDI Architecture/Landscape/Urbanism. When we last spoke, WEISS/MANFREDI was a finalist for the Nelson-Atkins Museum of Art Expansion Competition. Since then, they won the competition and published a book: Drifting Symmetries: Projects, Provocations, and Other Enduring Models. In this episode, we talk with Marion and Michael about their unique approach to the practice of architecture, the reason they decided to highlight the work of other architects in their book, and why they continue to teach.

Episode Resources:

Connect with Marion Weiss, FAIA

• https://www.weissmanfredi.com/studio/people/94-marion-weiss

Connect with Michael Manfredi, FAIA

• https://www.weissmanfredi.com/studio/people/92-michael-manfredi

Read the Book

• https://www.weissmanfredi.com/research/3932-drifting-symmetries-projects-provocations-and-other-enduring-models

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/

• https://www.linkedin.com/company/graphicmachine/

• https://www.linkedin.com/in/brian-jones-graphicmachine/

• https://www.linkedin.com/in/patiencejones/