Annual Giving Calendar
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It's December 12. The appeal letter still needs a signature, the donation form asks for a mailing address twice, and nobody is sure who thanked last year's donors. Sound familiar?
In this episode of Kari's Confessions, I walk through a realistic, month-by-month annual giving calendar for nonprofit leaders who are ready to stop confusing urgency with strategy.
We start with three questions every staff and board should answer together: what counts toward your annual giving goal, what happens to a donor after they give, and who owns the work.
From there, we move through the year: closing the loop with thank-you calls in January, focusing on donor retention in February, making thoughtful spring asks, checking progress at mid-year, building your year-end fundraising pipeline in late summer, and protecting your people in December.
I also tackle the objections I hear most often, including "our board won't fundraise" and "we don't have time," and share a simple quarterly version for teams with limited capacity.
Your calendar is a tool, not a test. The goal is a nonprofit fundraising rhythm your team can actually sustain, so donors feel connected and your mission has what it needs.
If this episode helped, subscribe for more practical nonprofit leadership tools, and share it with a colleague who is planning for year-end.
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