What happens when the relationship between PR and journalism starts to change?

In this episode of The Signal, Fergus Bell and Tom Trewinnard are joined by music publicist Andy Prevezer to explore the changing world of music PR, journalism, media relationships and the creator economy.

Andy shares his perspective on the long-standing relationship between publicists and mainstream media, why trusted national publications still matter when artists and public figures need to set the record straight, and how social media, podcasts and creators are changing the way people communicate directly with audiences.

The conversation also looks at the growing financial pressure facing independent musicians, from the decline of traditional music magazines and local venues to the realities of touring and streaming, and asks what the future of the music industry might look like.

And then there’s AI.

As the technology reshapes media and creative industries, is there still something uniquely valuable about live, human experiences that technology simply can’t replicate?

The Signal is a Fathm podcast about AI, journalism, media innovation and the forces changing how we create, distribute and consume information.

Subscribe to The Signal for new episodes every week.

Hosted on Acast. See acast.com/privacy for more information.