What does it really take to scale a fitness brand — and find the right investment partner to help you get there?

In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how their growth-first partnership model helps founders scale with confidence.

If you're a founder, franchisee, or fitness professional curious about what smart capital and the right partnership can do for a brand, this episode is worth your time.

#AlloyPTFranchise #TeamAlloy #StrongerTogether #CapitalSpring #FranchiseGrowth #FitnessIndustry #PrivateEquity

Key Takeways:

Video:

1:20 - Bryan's background

2:10 - Discovering consumer & moving to sector specialist at Capital Spring (2019)

3:10 - Joining right before COVID

4:00 - What it takes to succeed in PE

7:10 - Closing on Christmas Eve — staying positive through the hard moments

8:10 - About Capital Spring

9:55 - Origins in food & bev franchising and expanding to gyms, car wash, pet, auto

11:30 - What Capital Spring provides beyond capital

13:00 - Portfolio stats — 280+ investments, 90+ brands, 7,000 brick-and-mortar locations

13:20 - Why investing on both franchisor & franchisee sides gives unique perspective

16:00 - Investment diligence — beyond the financials, what Capital Spring evaluates

17:00 - Why Alloy stood out

17:50 - Why strength training has staying power

18:55 - Longevity trends, GLP-1 tailwinds, and the case for muscle mass

20:05 - Alloy's franchising playbook

22:15 - The importance of great management teams and trust in any partnership

23:20 - Dispelling bad PE narratives — most founder-friendly firm, growth focus only

26:15 - Capital Spring's mission

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise

How do you grow fast without losing what makes your business great?

In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring, and what that really means for our franchisees and our team. We get into why we waited for the right partner, how they’re helping us scale faster, and why this is not just about money. It is about resources, accountability, and opening doors we couldn't open on our own.

We also share what it is like to run 130+ franchises, the highs and lows of rapid growth, and how having the right support can make all the difference. 🎧 Tune in to hear what it is really like to scale a franchise, partner with investors the right way, and keep your team and your culture thriving while doing it.

Key Takeaways:

• Intro (00:00)
• Big announcement (01:14)
• Why we did it (09:30)
• Our long-term plan (13:56)
• Our experiences from the start (17:20)
• Outro (20:17)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

What actually separates great franchise owners from those who struggle?

In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coach with experience across multiple national brands, to break down the real traits that drive long-term franchise success.

They dig into why employee turnover is usually a leadership problem, how owner involvement directly impacts retention, and why “semi-absentee ownership” is often misunderstood, and overestimated.

If you’re considering franchise ownership (or already in it), this conversation is a reality check on what it really takes to win.

🎧 Listen in to learn whether you’re truly built for franchise ownership, and how to level up if you are.

Key Takeaways:

• Intro (00:00)
• Why employee turnover is a leadership issue (12:40)
• The danger of blaming systems instead of ownership (13:34)
• Why owner involvement is non-negotiable (15:54)
• The myth of semi-absentee ownership (16:12)
• How retention starts with how you treat your team (19:14)
• Following the playbook — and why consistency matters (20:05)
• Final thoughts on leadership and accountability (28:25)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!