What happens when a great idea turns into a growing business, lands on shelves across 14 states, and still runs into the one challenge that can make or break a company? Peter Cimoroni joins Jason and Shana to share the story behind Avocado Goodness, from creating a guacamole recipe that earned praise from some of Cleveland’s biggest culinary names to developing marinades, breads, buns, and pizza dough with avocado at the center.

But this episode goes beyond the food. Peter opens up about the realities of entrepreneurship, the challenge of raising capital, and what it takes to keep moving when success brings a whole new set of problems. Along the way, he shares stories about inventing a vibrating pacifier, building a cough-drop-on-a-stick business that reached major retailers, and dreaming up what could come next, including bringing better ice cream to California.

It’s an honest conversation about ambition, resilience, relationships, and the hard lessons nobody puts in the business plan. Because sometimes, getting your product on the shelf is only the beginning.

What do you do when life keeps throwing you curveballs? If you’re Sonia Patel, you pivot, get creative, and build something delicious. Sonia joins Jason and Shana to share how her journey took her from management consulting and education to founding Pure Spices, a woman-owned food manufacturing company with a mission close to home: creating boldly flavored foods that are free from top allergens. She also talks about launching Bold & Airy Bites, the freeze-dried snacks that are winning over taste buds one crunchy bite at a time. From supply chain headaches to brutally honest feedback from her kids, this episode is all about finding your purpose, trusting your path, and building a business on your own terms. And yes, there’s plenty of snack tasting along the way.

Rebecca had a simple thought over coffee: “You know what this town needs? A bookstore.” Then she told Ethan, and suddenly they were actually doing it. Now they’re building an independent bookstore from the ground up, complete with used books, local authors, craft beer, board games, community events, and a whole lot of late nights. Jason and Shana sit down with the couple to talk about turning a crazy idea into a real business, surviving layoffs, betting on themselves, and creating a place where people can actually slow down, hang out, and feel like they belong.