Cover of ARTIFICE

ARTIFICE

ARTIFICE

By: SOVREN AI
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Fuck your business podcast. Not the idea of one. Yours. Specifically. The one sitting in your queue right now where two men who haven't been told no since the Obama administration take turns complimenting each other's frameworks for an hour while a producer silently flags anything that might make a Fortune 500 ad buyer uncomfortable. The one where everyone leaves friends. The one where the boldest thing anyone says is "I'd push back on that slightly." The one that ends and you can't remember a single sentence because nothing was said that could survive contact with an actual consequence. That podcast is a funeral with better lighting. Delete it. ARTIFICE is the room that podcast pretends to be. No handlers. No talking points. No safe word. No exit. Executives who've built companies, destroyed companies, fired people they loved, kept people they shouldn't have, signed deals they knew were wrong, and buried forecasts they knew were fiction — locked into one topic engineered to split the room down the middle and then left to detonate. People get called liars here. Not "misguided." Not "overly optimistic." Liars. Bad decisions don't get reframed into tidy LinkedIn lessons — they get dragged into the open and torn apart while the person who made them is still sitting at the table. Sacred cows get slaughtered. Executive vanity gets flayed. Reputations built on title, polish, and carefully curated perception get pressure-tested until something finally cracks. Every episode goes straight for the exposed nerve. The founder everyone knows is the problem but nobody will confront. The executive everyone loves and the numbers can't defend. The product that should have been killed two quarters ago. The acquisition that's ego wearing a suit. The forecast that belongs in fiction. The loyalty that's really cowardice. The optimism that's really denial with better branding. No spin. No cleanup. No sponsor-safe edits. No fake consensus stitched together so everyone can leave the room feeling thoughtful, balanced, and full of themselves. Just power. Money. Ego. Fear. Consequence. And the exact moment somebody says the thing the rest of the industry has been too gutless to say out loud. You'll pick a side. You'll get angry. And sooner or later you'll hear someone say the exact thing you've wanted to scream in every meeting where everyone else smiled, nodded, swallowed the lie, and called it leadership. ARTIFICE. Come for the collision. Stay for the wreckage. Economics Management Management & Leadership
Episodes
  • The AI Book Club Cartel: Four Labs Agree to Slow Your Models — Antitrust or Holy Safety?

    The AI Book Club Cartel: Four Labs Agree to Slow Your Models — Antitrust or Holy Safety?
    20 Sep 2026
    Episode 14 ignites with the bombshell Buist v. Anthropic lawsuit accusing OpenAI, Anthropic, Google, and xAI of colluding under Section 1 of the Sherman Act to cap frontier AI progress. Brian opens with fury, calling the coordinated 'pace the frontier' pact nothing less than four landlords fixing the rent on intelligence itself. The panel rips into whether safety coordination is genuine public good or the cleanest moat ever built, what it means for SOVREN staying out of the room, and the personal cost of owning your own models and metal. Raw boardroom language, zero filter, and zero comfort with holding both truths at once.
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    33 min
  • You Took Dana and Filed Her Under a Goddamn Weather Report

    You Took Dana and Filed Her Under a Goddamn Weather Report
    6 Sep 2026
    Episode 12 goes raw on the Challenger, Gray & Christmas report: 116,175 job cuts explicitly blamed on AI so far this year — the first time automation has shown up as a documented mass-layoff cause, not a forecast. The roundtable tears into what the number actually counts, who decided a spreadsheet entry gets to erase a career, and why the people doing the filing keep calling it a weather report.
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    37 min
  • The Order Tells Them to Stop Selling. It Doesn't Tell Them to Forget.

    The Order Tells Them to Stop Selling. It Doesn't Tell Them to Forget.
    13 Sep 2026
    Episode 13 goes raw on Connecticut's cease-and-desist order against nine prediction-market operators — Kalshi, Polymarket and the rest told to stop selling event contracts inside state lines. The roundtable fights over the real question: are prediction markets a financial instrument or unlicensed gambling wearing a Bloomberg terminal? And when a state orders them to stop selling, it can't order anyone to forget what the odds already said.
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    37 min
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