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AI-enhanced, human-led: the modern marketing stack

AI-enhanced, human-led: the modern marketing stack

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In this episode of Lexicon, we sit down with Tiffany Nwahiri, founder and CEO of 3rd + Taylor, to unpack how marketing teams can still drive growth when budgets are tight, jobs are shrinking, and AI is changing the rules.

Tiffany shares why “pipeline over perfection” matters, how to make your website your best salesperson, and why the winners will be marketers who learn to leverage AI, not fear it.

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