#awinewith Faith Limantono, Founder of Inknite Labs

https://www.inknitelabs.com/

In this episode we talked about...

* How Faith went from a law degree (and a first marketing job at a vibrator company) to founding her own digital marketing agency - and why the winding path was the point.

* Why she's fervently anti-niche, and how working across coaches, consultants, AI startups and not-for-profits makes her marketing sharper, not scattered.

* The VIP day model - shipping an entire marketing project in 24 hours to beat overthinking, get something minimal viable out the door, and learn from real feedback.

* Treating marketing as self-expression, not just a commercial necessity - the mindset shift that finally cracked her own Instagram after three years of avoiding it.

* In a world of AI content, imperfection is a superpower. People buy from people, mistakes prove you're human, and your tone of voice is your best differentiator.

* The 24-7 mental load of business ownership is something you can't understand until you live it - and why support for your mindset, hard truths from trusted experts, and asking forhelp matter.

* Business is really hard, so find other hard things - what playing basketball taught Faith about losing well, staying part of a team, and not tying her identity to her business.

* Why you don't have to pick one thing for life - build your personal brand first, and let it be the thread that joins all your interests together.

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