This month we chat with Alec Samways, Founder and CEO of Splendid Communications and leader of The Splendid Collective. Alec has spent more than two decades helping brands build cultural relevance as well as deliver commercial results. But is what he does PR?!

We chat with Alec about building brands that earn attention and become part of people’s lives, rather than simply appearing in marketing channels. Drawing on his work with brands including Smirnoff, Spotify, Marmite, Greggs and Tesco, Alec explains why cultural credibility leads to a genuine understanding of people.

Alec also discusses the importance of having a curious mind....

You can connect with Alec on LinkedIn here: https://www.linkedin.com/in/alecsamways/

As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

This month we chat with Niall Ratcliffe, CEO of Noticed. Noticed has grown rapidly in the last few years to become one of the UK's largest B2B agencies.

We chat with Niall about the creation and growth of his agency after his time at university in America. He explains where the business idea came from, how he applies 'first principles' thinking, and why LinkedIn is so important for B2B brands.

Niall is ambitious and enthusiastic, and he names several high profile contacts as influences!

You can connect with Niall on LinkedIn here: Niall Ratcliffe | LinkedIn

As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.

This episode is a bit different. Usually, Tom sits alongside Hanne as they interview people from the marketing world. This time Hanne interviews Tom!

Tom is joined by Luan Wise as they chat about their new book 'Marketing and Psychology: Understanding Customer Behaviour With The ABC Approach' (published by Routledge).

Luan Wise is a seasoned industry practitioner with 25 years of agency, client-side, and consultancy experience. She is a Chartered Marketer, fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by portfolio at the University of Lancashire, UK. She has also written several other books, including 'Planning For Success' and 'Smart Social Media'.

You can connect with Luan on LinkedIn here: https://www.linkedin.com/in/luanwise

As always, you can also reach us at Tom.Bowden-Green@uwe.ac.uk and Hanne.Knight@plymouth.ac.uk.