Cover of A Better Way to Grow

A Better Way to Grow

A Better Way to Grow

By: Sunnyside
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Summary
What growing a brand actually takes, from the people who’ve successfully done it. Host Matt Raminick ran digital marketing at Quiksilver, Volcom, and Pacsun for nearly two decades, then started Sunnyside to help lifestyle brands fix their creative and grow profitably. Each episode, an experienced founder, operator, or creative walks through the moves that paid off and the ones they’d make differently today. How brands grow, and how the people behind them do too.© 2026 Sunnyside Economics Leadership Management & Leadership Marketing & Sales
Episodes
  • What brands get wrong about retention | A better way to grow ft. Sean Christman
    4 Nov 2026

    Welcome to episode 2 of A Better Way to Grow, a podcast from Sunnyside.

    This week, founder Matt Raminick is talking retention with Cuts Clothing founding team member and Proper Growth operation, planning, and supply chain expert Sean Christman.

    They cover everything including:

    • How a retention strategy fits into a brand's overall marketing ecosystem
    • How to set your brand up for success in the first 90 days and
    • How to measure and improve retention


    To learn more, visit SunnysideCalifornia.com/journal, and if you need marketing support, drop us a line at hi@sunnysidecalifornia.com.

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    35 min
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