#94 - Cate Luzio (Luminary)
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Cate Luzio joins Carrie Kerpen to break down how founders can use acquisitions to grow. She shares what buyers actually look for, why profit matters more than potential, and how to evaluate whether a company is truly worth acquiring.
This episode is sponsored by Luminary, a global professional community where founders, investors, and professionals come together to learn, connect, and grow. Use code WHISPER10 for 10% off your first 12 months of membership at www.weareluminary.com.
2:32 - Leaving Corporate America6:01 - Building the Original Business Plan9:11 - Bootstrapping vs. Raising Funds15:20 - Building the Partner Network & COVID Pivot18:39 - Surviving COVID & Digital Membership21:28 - First Acquisition: Declare27:02 - Sourcing Acquisitions Through Luminary Members30:40 - Deal Structuring & Lessons From Failed Deals35:22 - Exit Planning Philosophy38:04 - Advice for Women Entrepreneurs & Closing