#84 with Marcus Sorensen
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#84 with Marcus Sorensen
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Marcus Sorensen is the Founder & CEO of Blue Coolers, based out of Utah. They make a rugged outdoor cooler tough enough to handle whatever is thrown at it. Marcus and his team live very active lives and wanted to make a product that could handle their lifestyle. They turned to direct sales to move their product. Eric & Adam talked to Marcus about how he did this and why this was the best way to start a business in the very competitive cooler market with very big name brands on the self. How are they holding up to those big names? The guys also talk about how his business has grown in a pandemic and what changes you need to make in today's market to find success. Please visit www.bluecoolers.com to see their awesome line of coolers and products.
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