Google traffic is down. AI is changing how people search. Strategies that worked for travel creators just a few years ago are suddenly far less reliable. So what do you do when the rules of the game keep changing?

In this episode, Palle Bo and Rick Calvert talk with Jarryd Salem, co-founder of NOMADasaurus, one of Australia's leading adventure travel and photography blogs.

Jarryd has worked deeply with SEO for years and was experimenting with AI tools long before ChatGPT became mainstream. His view is refreshingly optimistic: the travel creator industry isn't disappearing, but creators need to stop expecting the old playbook to keep working.

The conversation moves from the changing world of SEO and Google search to something even more important – building a creator business that doesn't depend on a single source of traffic or income. Jarryd calls it the "income octopus": multiple revenue streams that can keep the business moving even when one tentacle gets cut off.

In this episode:

• Why traditional SEO strategies aren't working like they used to
• How AI could help creators discover new opportunities rather than simply replace them
• Why storytelling and first-hand experience may become even more valuable
• How the "income octopus" can make a creator business more resilient
• Why passion and authenticity still matter in an increasingly automated world

Relevant links:

• NOMADasaurus: https://www.nomadasaurus.com
• Learn more about TBEX: https://tbexcon.com
• Find more Travel Matters episodes: https://tbexcon.com/podcast/
• Podcast produced by RadioGuru: https://radioguru.co.uk

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