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3 Facebook Ads FAQs:

1. Why Ads Tank,
2. Low CTR Fixes, and
3. Boost Posts vs Ads Manager

• why an ad can do well for a week and then “die,” including choosing an objective not optimized for clicks, too-small budgets, audiences that are too small, not enough creative variety for Andromeda, ad fatigue (check frequency), and making changes that force Meta to relearn.

• I cover what a low click-through rate (under 1%) usually means: if CPM and reach aren’t signaling a bad audience, it’s typically the creative and messaging, so improve the hook, speak to a clear pain point, make the call to action crystal clear, and test new creatives and hooks (cold traffic benchmarks are about 1–2%).

• I clarify boosting posts vs Ads Manager: boosting is fine for reach/engagement but gives Meta control with limited targeting, placements, and tracking; Ads Manager is better for conversions, list growth, webinars, and sales because you can optimize for specific goals, build audiences, and track/retarget with the pixel.

00:00 Welcome and FAQ Setup
00:25 Ad Performance Suddenly Drops
00:51 Why Reach and Clicks Tank
01:48 Fixes Budget Audience Creative
02:49 Creative Fatigue and Edits
03:34 Low CTR Diagnosis
04:34 Improve Hooks and Messaging
05:26 Boost Posts vs Ads Manager
06:09 When Boosting Works
07:15 Why Ads Manager Wins
08:05 Wrap Up and Share

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