Most people think authors make money primarily from book royalties. But a book can do something much more valuable: attract the right clients, establish your expertise, and help you launch or grow a business.

In this episode of Strategic Basics, Aurora Winter shares the 6-step strategy she used to turn a short book into $250,000 in new business in 90 days—and ultimately launch Same Page Publishing.

You’ll discover how to:

• Turn your expertise into a short book
• Use a book to attract your ideal clients
• Build know, like, and trust with valuable content
• Move readers from a free gift to videos and conversations
• Create an offer that solves a real problem
• Test a new business idea before investing heavily in it

Aurora also explains why the $250,000 did not come from book royalties. The book was the starting point of a larger business strategy designed to generate leads, conversations, clients, and revenue.

Get your free copy of Marketing Fastrack:
marketingfasttrack.com

Want to talk with Aurora and the Same Page Publishing team?
bookcall.biz

If you found this episode helpful, subscribe to Strategic Basics and leave a comment: What expertise could you turn into income?

#Business #Entrepreneurship #Marketing #AuroraWinter

Chapters:
0:00 Coming Up Next
0:55 Intro & Welcome
3:38 6 Steps to Turn Your Expertise Into Income
4:02 Step 1 - Interview
5:07 Step 2 - Transcribe Book
5:27 Step 3 - Free Gift
6:12 Step 4 - Videos
7:00 Step 5 - Calls
7:20 Step 6 - Offer Solution
8:25 More Business Strategy
13:17 Wrap Up and Summary

Music:
Abstract Electronica - Monume
Ethereal Electronic 01 - AlanaJordan
Glance - Coma-Media

All songs are from Pixabay. Check it out here:
pixabay.com